Feeds

Microsoft's Yahoo! marriage skips China

Alibaba already spoken for

Boost IT visibility and business value

Microsoft and Yahoo!'s search engine marriage will not include a Chinese honeymoon due to Yahoo!'s existing nuptials with the e-commerce giant, Alibaba Group.

Despite calling the duo's new search and advertising tie-in a "global deal," Microsoft must in fact overlook the country with roughly 20 per cent of the world's population.

That's because Yahoo! China doesn't really belong to Yahoo!. Back in 2005, Yahoo! pawned its China business to Alibaba.com in return for a 40 per cent share in the company and 35 per cent voting rights.

And while the deal made Yahoo!'s bottom line firmer and more attractive to Microsoft, the property is hands-off when the deal closes.

"We own and operate Yahoo! China separately from what's done in the US, so we're not impacted at all by the Microsoft/Yahoo deal," an Alibaba spokeswoman told El Reg.

The world has questioned what happens to all of Yahoo!'s search technology and coders after Microsoft takes over the biz. How about sending them to the last known remaining Yahoo algorithm refugee camp?

At the moment it's not clear if Microsoft has any intentions of wooing Alibaba with a separate pact for Yahoo! China. In the deal's announcement, Microsoft stated that Yahoo! will "continue to syndicate its existing search affiliate partnerships" — which may mean the company is fine leaving well enough alone.

In truth, Yahoo! China controls an extremely small per cent of the regional search market compared to Google China and Baidu. But Microsoft has an even smaller stake. Perhaps it's only a matter of time before there's no place safe for Yahoo! search code. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?