Feeds

Google hints Bing! pact will curb competition

We're still thinkin'

Secure remote control for conventional and virtual desktops

Though it controls somewhere between 65 per cent and 73 per cent of the US search market, Google is hinting that the Microsoft-Yahoo! search pact will hinder competition.

"There has traditionally been a lot of competition online, and our experience is that competition brings about great things for users," reads the company's canned statement in response to the Microhoo! tie-up. "We're interested to learn more about the deal."

Meanwhile, company poster child Marissa Mayer has apparently told the IDG News Service that the deal will likely be a negative for competition and for consumers - though she too seemed to indicate the company was still studying the pact.

"Everyone runs faster in a race where there are more people," she said, according to IDG.

Last year, when Microsoft first bid $44.6bn to acquire all of Yahoo! - not just run its search engine - Google publicly attacked the bid, and soon inked its own search pact with then-Yahoo!-CEO Jerry Yang in what turned out to be a successful play to fight off Microsoft's acquisition.

But Google eventually pulled out of the deal after the US Department of Justice questioned the antitrust implications and threatened to file suit. Which may be why Google says it's still mulling the Bing! pact.

Under its ill-fated Yahoo! deal - which Eric Schmidt and company spent four months fighting for - Google might have controlled 90 per cent of the search market. And though a Microsoft Bing! engine would command a mere 30 per cent or less, Google still questions whether it would hinder competition.

Some have indicated the deal with actually bolster competition, including Yahoo! CEO Carol Bartz. "Competition equals innovation," she said in a blog post. "But with one player dominating 70 percent of search, that field has been pretty lopsided. This transaction will create a healthy competitor that’ll keep everyone on their toes."

But although Microsoft will significantly increase its search reach, Google maintains its 65-to-73 per cent market share. Yes, some advertisers might defect to Microsoft if they can now reach 30 per cent of all search eyeballs via a Google competitor - rather than just 10 or 20. But if you want maximum volume, there remains only one place to go. And that won't change.

Google is still a verb. And that may be the reason why - as The New York Times points out - Microsoft and Yahoo! refuses to repeat it. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.