Feeds

Windows 7 finds home at Intel

Microsoft's new OS 'one big positive'

Boost IT visibility and business value

Good news for Microsoft: Intel is looking forward to installing Windows 7 on the computers of its own employees.

Intel was arguably the most visible corporation that decided to skip Vista. And it was by no means lonely in its decision.

But Windows 7, it appears, will receive a friendlier welcome. At a Technology Summit with reporters and analysts today in San Francisco, Intel's EVP and chief sales and marketing officer Sean Maloney was asked whether Chipzilla would wait for the first Windows 7 service pack before it began deploying it to its employees.

"This time I think we'll go faster," said Maloney.

The company's top salesman also sympathized with those who passed on Vista. "There was an excuse not to deploy Vista, because - rightly or wrongly - people said 'wait for service pack X' or 'we don't like the compatibility issues.'"

But this time out, Maloney said, "There are really good reasons for the business client in terms of security, power management - lots of good reasons why you'd go for it."

Surveying the rows of laptop-using attendees, he added, "I'm sure half the people in the room are using it already - it looks really robust. You've got compatibility mode, which takes away a bunch of those arguments, so I think it's all positive."

The compatibility mode to which Maloney was referring, however, is less than a total panacea. As The Reg has noted, for an Intel box to run Windows 7's XP Mode, its CPU must support Intel's Virtualisation Technology, and you'll need to turn on that support in the BIOS. And unfortunately, many Intel multicore chips don't support Intel VT.

And then there are all those older PCs. Maloney estimates that in the US and Western Europe "there are hundreds of millions of units that are three-years-plus old." Intel VT was introduced in 2005, so most of those those "plus old" PCs are S.O.L.

But Maloney wants companies to upgrade their PCs to run Windows 7. "Now the question is," he said, "can we get the argument to the CFOs and the CEOs that it makes more sense to spend a little bit on capital to reduce your operating costs?"

And he's clear on the answer to that question: "We think it makes overwhelming sense if you have a three-year-old PC to replace the thing, for security violations, virus, power consumption, etcetera, etcetera, etcetera - and Windows 7 is just one big positive."

The upgrade-or-not question will be answered in the next few months, according to Maloney. "Spending decisions get made in September, October, and November. And last September, October, and November, the IT managers who wanted to buy equipment we're rapped over their knuckles by their CFOs and CEOs, and their budgets were cut.

"All those decisions are going to get made in the next three months ... and if CEOs and CFOs think that their aging, rusty old equipment should get replaced because it's more efficient to do so, then you're going to see an uptick in IT spending. If they don't, then IT spending is not going to recover."

So check back in a few months, and we'll know if the IT segment of the Meltdown will be over - and whether Windows 7 has been embraced by Intel. ®

Build a business case: developing custom apps

More from The Register

next story
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.