Feeds

Ads watchdog bows to iPhone's might

Need to reject G1 fan pleas? There's an app for that

Eight steps to building an HP BladeSystem

The UK's ad standards quango has rejected Google phone fans' claims that Apple ads had overstated just how messianically wonderful the iPhone is.

The Advertising Standards Authority said it had received ten complaints about a TV ad which demo'd a range of applications for the iPhone and included a voiceover which said:

If you need to find a cab in a strange city, there's an app for that. Or figure out your share of the bill for a table of five, there's an app for that. Or fix a wobbly bookshelf, there's even an app for that. Yep, there's an app for just about anything. Only on the iPhone.

On-screen text stated "Network speeds may vary. Apps sold on apps store ... Only on O2."

The complainers suggested the ad was misleading, "because although the voiceover stated 'Only on the iPhone', the G1 phone had a similar application market place from which a range of applications could be downloaded".

According to the ASA, "Apple UK Ltd (Apple) said the claim 'Only on the iPhone' followed directly from the phrase 'there's an app for just about everything'".

The organisation was told by Apple that its app store carried over 50,000 apps. By contrast, the Android market place stocked around 2,100, which were only available in nine countries.

Apple had not declared it was the only firm to market mobile apps, the ASA ruled, and there were "far more" available for the iPhone than for the G1. Consequently, the ASA concluded Apple's claim was "justified and not misleading". ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.