Ads watchdog bows to iPhone's might
Need to reject G1 fan pleas? There's an app for that
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The UK's ad standards quango has rejected Google phone fans' claims that Apple ads had overstated just how messianically wonderful the iPhone is.
The Advertising Standards Authority said it had received ten complaints about a TV ad which demo'd a range of applications for the iPhone and included a voiceover which said:
If you need to find a cab in a strange city, there's an app for that. Or figure out your share of the bill for a table of five, there's an app for that. Or fix a wobbly bookshelf, there's even an app for that. Yep, there's an app for just about anything. Only on the iPhone.
On-screen text stated "Network speeds may vary. Apps sold on apps store ... Only on O2."
The complainers suggested the ad was misleading, "because although the voiceover stated 'Only on the iPhone', the G1 phone had a similar application market place from which a range of applications could be downloaded".
According to the ASA, "Apple UK Ltd (Apple) said the claim 'Only on the iPhone' followed directly from the phrase 'there's an app for just about everything'".
The organisation was told by Apple that its app store carried over 50,000 apps. By contrast, the Android market place stocked around 2,100, which were only available in nine countries.
Apple had not declared it was the only firm to market mobile apps, the ASA ruled, and there were "far more" available for the iPhone than for the G1. Consequently, the ASA concluded Apple's claim was "justified and not misleading". ®
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COMMENTS
but
all that stuff IS available either for free on the marketplace or already installed on my HTC Hero :/
A phone I would so far happily call messiah :D
Split bill calculator: the bloater's nemesis
Bill calculator is actually useful for the occasions when the bloater from accounts (every company has one...) tucks in to starters, the premium surf & turf, the most expensive dessert, cheese, coffee, and of course, the obligatory bottle of vino-collapso, and not forgetting the additional service charge for exceeding the weight-limit of the normal chairs.
All while you had the macaroni cheese + water.
And you just *know* they'll try and get you to split the bill equally amongst 12 people.
Damned right I'm calculating split bills.
Call me picky...
But isn't this the same ASA that got condemned for being Apple haters because it made Apple take down some actually misleading ad a short time ago. Something about making it look a lot faster than it actually is.. Hardly the actions of a group in someone's pocket..
Note to all fanboys of all devices/OSs/brands etc....
The ASA is not an ad removal service. It's an advertising standards watchdog. It listens to complaints, adjudicates, and finds for OR against the advertiser. Not always for, and not always against. This is the way a watchdog is supposed to act.
In this case, no rational person honestly believes that there is an app for everything on any device any more than they believe that a specific deodorant will cause attractive young women to launch themselves in your direction. No matter how much I pu.. er.. Obviously there is a certain amount of creative licence before it becomes misleading. . The ASA's job is to define and enforce that line.
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