Customer Success Testimonial: Recovery is Everything
...although how does it square up to this superb effort from competition newcomer Sony? Paul pitches on behalf of the Japanese electronics monolith: "I snapped these pics while I unpacked a pair of boxes I received the other day. I was expecting a Jiffy bag or similar, so when a pair of 1ft square boxes turned up from Sony I was a little perplexed. I thought I may have been shipped the wrong consignment from their warehouse..."

"So I opened them up to see what goodies I had been given. Between them they held 9 more smaller boxes..."

"With all the excitement of a child on Christmas morning I began opening these packages to find... more boxes! Lovingly shrink wrapped and containing ... yep, some brown boxes filled with packing foam and each holding an antistatic bag...."

Paul concludes: "And what do each of these bags contain? A single, solitary silicon chip. No wonder they cost so much. Our recycling bin is now full. Seriously, how much protection does an IC need?"
®
COMMENTS
ɹǝʌo ǝɯ uɹnʇ ǝsɐǝld uʍop ǝpısdn ɯ,ı
Doubt I'm the first to point this out, but...
Er, the message is on the sides of the box, not top and bottom.
Ah, optimisation... Calculus, perhaps?
May I propose HP's packaging engineers consider taking a few Calculus courses to become more familiar with the principles of maximising volume -- within other real world criteria, naturally.
My alma mater had such a programme for their packaging design students, and they did a pretty good job of it from what I've seen of class projects.
Good going, HP!
RE: As an ex warehouse employee I can see the other side
Indeed.
There's also the fact that smaller packages with fewer layers are more likely to fall out of cages or become soaked through if dropped when loading.
To those who think it's a money making scam: In some ways this could be said to save money -- as has been mentioned it allows packers to use standard sized boxes making the process quicker and allowing a better bulk discount on the box purchases. Whether the company passes the savings on to you is debatable though, I suppose.
As for excess packaging -- I recall a warehouse I worked in receiving a pallet with a cardboard box covering the whole pallet and standing around 4 feet heigh. The box was full of "Wotsits" style packaging and turned out to be a lucky dip for an oven knob.

Requirements Checklist for Choosing a Cloud Backup and Recovery Service Provider
Cloud based data management
Agentless Backup is Not a Myth
SaaS data loss: The problem you didn’t know you had
What you need to know about cloud backup