Feeds

Blyk goes bye-bye

Freetard mobile proves unsustainable

Combat fraud and increase customer satisfaction

Blyk, the MVNO which eschewed charging customers in preference to giving away services, has run out of advertisers and will be shutting down UK operations come the end of August.

The Blyk premise was to fund the whole operation from advertising to its customers, giving away telecommunications in exchange for targeting advertising delivered over MMS. For a while the model seemed to be working, but following rumours of a shutdown last week the company has now admitted it will be pulling the plug at midnight on 26 August.

Blyk suffered from the fact that those unwilling to pay for services tend to be less interesting to advertisers, as one devoted fan responded to the news (spelling is all his own):

"WHAT! thats a big kick in the head I don’t think I could live without my free credit and product messeges ect. I love blyk I tell everyone about it and don’t want to see it end. WHY! I think we all need a better explernation than this to why you are canceling BLYK in the UK."

Indeed, many of Blyk's customers seem to have a problem understanding why a company that gave away mobile telecommunications would have a problem sustaining the business during a worldwide economic crisis. Blyk should really be credited with an orderly shutdown: the company will provide PAC codes for those wishing to migrate their numbers and the service will continue to operate (including the free calls and text messages) for the next 30 days.

Blyk will continue to operate in the Netherlands, carried on Vodafone's network there, and appears to still have plans to expand into Germany, Spain and Belgium. Still, the demise of the UK operation is a serious blow both to the company and to the concept of advertising-funded telecommunications - Google Voice might want to take note. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.