Feeds

Blyk goes bye-bye

Freetard mobile proves unsustainable

3 Big data security analytics techniques

Blyk, the MVNO which eschewed charging customers in preference to giving away services, has run out of advertisers and will be shutting down UK operations come the end of August.

The Blyk premise was to fund the whole operation from advertising to its customers, giving away telecommunications in exchange for targeting advertising delivered over MMS. For a while the model seemed to be working, but following rumours of a shutdown last week the company has now admitted it will be pulling the plug at midnight on 26 August.

Blyk suffered from the fact that those unwilling to pay for services tend to be less interesting to advertisers, as one devoted fan responded to the news (spelling is all his own):

"WHAT! thats a big kick in the head I don’t think I could live without my free credit and product messeges ect. I love blyk I tell everyone about it and don’t want to see it end. WHY! I think we all need a better explernation than this to why you are canceling BLYK in the UK."

Indeed, many of Blyk's customers seem to have a problem understanding why a company that gave away mobile telecommunications would have a problem sustaining the business during a worldwide economic crisis. Blyk should really be credited with an orderly shutdown: the company will provide PAC codes for those wishing to migrate their numbers and the service will continue to operate (including the free calls and text messages) for the next 30 days.

Blyk will continue to operate in the Netherlands, carried on Vodafone's network there, and appears to still have plans to expand into Germany, Spain and Belgium. Still, the demise of the UK operation is a serious blow both to the company and to the concept of advertising-funded telecommunications - Google Voice might want to take note. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.