Feeds

Canadian uni catches the rebranding sniffles

Revolting students protest 'new marketing-oriented visual identity'

Choosing a cloud hosting partner with confidence

LogoWatch Canada's University of Waterloo has caught a light case of the rebranding sniffles, having decided to flush its old brand frontage (left) down the toilet of history and unveil an exciting "new marketing-oriented visual identity" (right):

Before and after: The old and new University of Waterloo logos

The University of Waterloo bannerTo give students a taste of the coming revolution, the uni is this week unfurling a few banners (see pic) which Meg Beckel, vice-president external relations, described as "transitional".

She explained: “We are not using the new logo, but we are introducing elements of the new visual identity: the Gotham font, the bolder look, and the colours. This is an evolution, not a revolution. We are gradually getting the new look out there, testing it and playing with it.”

Lovely. Well, sort of lovely, because according to one student who got in touch with El Reg, the redefined academic logo paradigm has not gone down well with the unwashed masses.

Indeed, revolting alumni have manned the Facebook barricades* en masse to protest a logo they "do not believe ... represents UW's prestige and degree of professionalism properly".

Entertaining stuff. The rebels are apparently locked in tense dialogue with management, so we await the outcome of this rebranding struggle with interest. ®

Bootnote

*Kids of today, eh? Now, when I was at uni, we hit the streets in Che Guevara t-shirts, overturned cars, battled riot police, torched banks - and that was just because they'd raised the price of beer in the student union bar by two pence.

Security for virtualized datacentres

More from The Register

next story
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.