Feeds

Canadian uni catches the rebranding sniffles

Revolting students protest 'new marketing-oriented visual identity'

Next gen security for virtualised datacentres

LogoWatch Canada's University of Waterloo has caught a light case of the rebranding sniffles, having decided to flush its old brand frontage (left) down the toilet of history and unveil an exciting "new marketing-oriented visual identity" (right):

Before and after: The old and new University of Waterloo logos

The University of Waterloo bannerTo give students a taste of the coming revolution, the uni is this week unfurling a few banners (see pic) which Meg Beckel, vice-president external relations, described as "transitional".

She explained: “We are not using the new logo, but we are introducing elements of the new visual identity: the Gotham font, the bolder look, and the colours. This is an evolution, not a revolution. We are gradually getting the new look out there, testing it and playing with it.”

Lovely. Well, sort of lovely, because according to one student who got in touch with El Reg, the redefined academic logo paradigm has not gone down well with the unwashed masses.

Indeed, revolting alumni have manned the Facebook barricades* en masse to protest a logo they "do not believe ... represents UW's prestige and degree of professionalism properly".

Entertaining stuff. The rebels are apparently locked in tense dialogue with management, so we await the outcome of this rebranding struggle with interest. ®

Bootnote

*Kids of today, eh? Now, when I was at uni, we hit the streets in Che Guevara t-shirts, overturned cars, battled riot police, torched banks - and that was just because they'd raised the price of beer in the student union bar by two pence.

Build a business case: developing custom apps

More from The Register

next story
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?