Feeds

Canadian uni catches the rebranding sniffles

Revolting students protest 'new marketing-oriented visual identity'

The Power of One Brief: Top reasons to choose HP BladeSystem

LogoWatch Canada's University of Waterloo has caught a light case of the rebranding sniffles, having decided to flush its old brand frontage (left) down the toilet of history and unveil an exciting "new marketing-oriented visual identity" (right):

Before and after: The old and new University of Waterloo logos

The University of Waterloo bannerTo give students a taste of the coming revolution, the uni is this week unfurling a few banners (see pic) which Meg Beckel, vice-president external relations, described as "transitional".

She explained: “We are not using the new logo, but we are introducing elements of the new visual identity: the Gotham font, the bolder look, and the colours. This is an evolution, not a revolution. We are gradually getting the new look out there, testing it and playing with it.”

Lovely. Well, sort of lovely, because according to one student who got in touch with El Reg, the redefined academic logo paradigm has not gone down well with the unwashed masses.

Indeed, revolting alumni have manned the Facebook barricades* en masse to protest a logo they "do not believe ... represents UW's prestige and degree of professionalism properly".

Entertaining stuff. The rebels are apparently locked in tense dialogue with management, so we await the outcome of this rebranding struggle with interest. ®

Bootnote

*Kids of today, eh? Now, when I was at uni, we hit the streets in Che Guevara t-shirts, overturned cars, battled riot police, torched banks - and that was just because they'd raised the price of beer in the student union bar by two pence.

Seven Steps to Software Security

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
It's OK, stupid: EVERYONE on the INTERNET experiments on you – OKCupid
Plus: Tests show 'myth of compatibilty as good as truth'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.