O2 is launching "Fixed Number Anywhere", which allows you to automatically reroute calls made to a landline to a mobile phone.

Small businesses often rely on mobile phones to keep in touch with customers. But new customers are often more trusting of businesses which are run from a landline number. A landline number also makes clear that the small business is local and not entirely 'fly-by-night' - which is another positive for new customers.

Calls rerouted to mobiles are not charged for by O2, and the customer will pay standard rates. There is a charge of £10 a month for each 01 or 02 number or £15 per month for 0808 freephone numbers. If you bring an existing landline and subscribe to a new O2 mobile for the service, then it is free.

O2 said that it was the first major mobile operator to offer the service in the UK. ®

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