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O2 unveils small biz landline to mobile link

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O2 is launching "Fixed Number Anywhere", which allows you to automatically reroute calls made to a landline to a mobile phone.

Small businesses often rely on mobile phones to keep in touch with customers. But new customers are often more trusting of businesses which are run from a landline number. A landline number also makes clear that the small business is local and not entirely 'fly-by-night' - which is another positive for new customers.

Fixed Line Anywhere links any landline to any mobile, or group of mobiles. Calls can go from up to five landlines to one specific mobile, or to a group of mobiles - either all at once or according to a priority list.

Calls rerouted to mobiles are not charged for by O2, and the customer will pay standard rates. There is a charge of £10 a month for each 01 or 02 number or £15 per month for 0808 freephone numbers. If you bring an existing landline and subscribe to a new O2 mobile for the service, then it is free.

O2 said that it was the first major mobile operator to offer the service in the UK. ®

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