Feeds

Microsoft airbrushes anti-Apple ad

Cartwheels out of Jobsian threat

The Power of One Infographic

Bowing to pressure from Apple's legal department - and that pesky imperative known as "the truth" - Microsoft has edited one of its Laptop Hunter ads to reflect Apple's new MacBook pricing.

As The Reg reported last week, Microsoft COO Kevin Turner was applauded by attendees at the company's Worldwide Partner Conference when he related a phone call from Apple legal complaining that the ad was inaccurate.

In Turner's mind, that call was proof that the Laptop Hunter series was getting under Apple's skin. "It was the greatest single phone call in the history that I've ever taken in business," he said, "I did cartwheels down the hallway."

Apparently, he cartwheeled right into Microsoft's own legal department, and apparently, they advised him that Apple had a point. The ad - featuring a pert law student and her doting mom - was incorrect.

In its original version - which has now been removed from both Microsoft's own website and YouTube - the ad showed the young cutie, Lauren, briefly examining a 15-inch, 2.4GB MacBook Pro. The camera zeroed in on the 'Book's price tag, which read $1,999.

Problem: That MacBook Pro was discontinued in early June and replaced by a 2.53GHz model for $1,699. At the same time, a new 13-inch, 2.26GHz MacBook Pro was added to the line for $1,199.

In the original, Lauren says to mom Sue, "This Mac is $2,000, and that's before adding anything." Mom's response: "Why would you pay twice the price?" Lauren's snappy riposte: "I wouldn't."

In the new version, that price tag is nowhere to be seen, and the witty Lauren-Sue repartee is replaced by Lauren merely saying, "It seems like you're paying a lot for the brand."

AdAge quotes a Microsoft spokeswoman as saying about the change, "We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement. This does not change the focus of the campaign, which is to showcase the value and choice of the PC."

The Reg is reminded of the old Soviet Union's propensity for airbrushing photos to removing offending members of its leadership after they had been purged.

"$1,999 price tag? What $1,999 price tag?" ®

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
Price cuts, new features coming for Office 365 small biz customers
New plans for companies with up to 300 staff to launch in fall
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.