Feeds

Microsoft shutters YouTube clone

Gets off its Soapbox

The Essential Guide to IT Transformation

Last month, Microsoft said it would "significantly scale back" its YouTube-mimicking Soapbox service. And now, true to its word, Redmond has scaled the service back so significantly, it will soon cease to exist.

As first reported by CNET News, Microsoft is completely closing the video-sharing site on August 31. Beginning on July 29, Redmond tells us, Soapbox will no longer accept uploaded videos.

"We encourage any Soapbox user that wants to keep their videos to download them off of Soapbox prior to August 31.," Microsoft says. "We will be communicating to our valued Soapbox community using several different methods to ensure that people are able to keep any video that is important to them."

Microsoft launched Soapbox in September 2006, days before Google trumpeted its $1.65bn purchase of YouTube. Then, just six months later, Redmond barred new users from the service as it installed anti-piracy filters. After another two months, the site reopened in full, but it never really got to the point where the average webizen even knew it existed.

As expected, the ongoing economic Meltdown has forced Redmond to trim some of its "Web 2.0" fat, and Soapbox certainly classifies as fat.

Initially, Redmond said it would reinvent Soapbox as a site where "bloggers and citizen journalists can post videos relevant to areas in which MSN focuses, categories like entertainment, lifestyle, and finance." But it seems this was merely a euphemism for "Yes, we're shutting the thing down."

But Microsoft wants you to know that it still believes in online video. "Online video will remain a key part of the MSN offering," the company says. "MSN Video has 88M unique users around the world, who watch 480M video streams each month. We remain committed to delivering amazing experiences for consumers while keeping a keen eye on our business objectives during this tough economic climate." ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.