Feeds

Apple nabs 90% of all 'premium PC' dollars

Spending $1000? Bet you're a fanboi

The essential guide to IT transformation

Apple may soon have the premium-priced PC market all to itself, if reports by an NPD analyst are correct.

Although research firm NPD Group hasn't issued an official release documenting its findings, an article from Betanews reports that NPD says that over 90 percent of every dollar spent on a PC listing for over $1,000 goes to Cupertino.

The details underlying that rather astonishing assertion are even more interesting. As Betanews explains it:

According to NPD, in June, average selling prices [ASPs] for all PCs sold at US retail was $701, or $690 for desktops and $703 for notebooks. But the ASPs get more interesting when comparing Macs to Windows PCs. For all Windows PCs, ASP was $515 in June. For Macs: $1,400. Desktop Windows PC ASP: $489. Mac desktops: $1,398. Windows notebook ASP was $520, or $569 when removing all those nasty, margin-sucking netbooks. Mac laptops: $1,400.

The debate has raged for years over whether Macs are worth their premium price, peppered with epithets such as "Mactard," "Windoze," and the like.

Mac supporters cite the bulletproof Mac OS X, wealth of Apple-developed bundled software, freedom from malware, long product life, and overall elegance of the Mac experience.

Windows PC supporters cite affordability, the vast choice of hardware and software, broad choice of games, clarity of product roadmaps, and the benefits of being a corporate standard.

But it all comes down to personal choice. Mac buyers are willing to spend more to get what they want. PC buyers prefer to pay less. And both Apple and the Windows PC producing ecosystem are perfectly happy to accomodate both groups.

It's just that Apple is making far more money off its fans than the Windows PC producers are off theirs. ®

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Leak: Intel readies next round of NUC
Cheap boxen to get a refresh
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?