Feeds

Microsoft super discounts Windows 7, cloud, online Office

The offer that dare not speak its name

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

Radio Reg Microsoft executives like to affix "super" to their words. In the past, we've had "super" important, "super" cool, and "super" nicely.

The origin of this practice, we understand, is Bill Gates, who used it in a genuinely geeky way while others inside Microsoft tried to emulate him.

Anyway, here's another "super" for you. It's a "super" Microsoft hasn't spoken as such, but it might has well be: the "super" discount.

Microsoft's rolling back the prices - from slashing the price for early sign-ups on the forthcoming Windows 7 for businesses and consumers to giving away online versions of Word, Excel, PowerPoint, and OneNote and offering its Azure cloud for free until November after which the price of a Windows cloud from Microsoft will undercut Amazon - just.

What's behind these super discounts?

Is it because Microsoft's chief operating officer Kevin Turner is ex-Wal-Mart, a faceless multinational famed for aggressively low prices to win market share? But why now, when Turner's been with Microsoft since 2005?

Reg software editor Gavin Clarke and All-About-Microsoft blogger Mary-Jo Foley tackle how Microsoft used its Worldwide Partner Conference to batter and cajole partners into embracing a new client operating system, new online services, and new search engine - and how discounted pricing is being used as big incentive.

Cut it any way you want, but money talks and a bargain goes a long way in a recessionary economy.

And, in the spirit of discounts, MicroBite gives you something extra this episode: a free sampler of Steve Ballmer. Listen to Microsoft's chief executive dispense some tough love to partners afraid the Redmond machine's about to crush them in the spirit of competition.

You get the rest of Ballmer if you're man enough to work for his company.

Among top choicest cuts, a previously full-throttle Ballmer dropping his voice to almost a whisper saying: "We don't go home."

As ever, you can listen using our player below, get the MP3 here or Ogg Vorbis here. ®

MicroBite 11

The Essential Guide to IT Transformation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.