Feeds

Microsoft super discounts Windows 7, cloud, online Office

The offer that dare not speak its name

  • alert
  • submit to reddit

High performance access to file storage

Radio Reg Microsoft executives like to affix "super" to their words. In the past, we've had "super" important, "super" cool, and "super" nicely.

The origin of this practice, we understand, is Bill Gates, who used it in a genuinely geeky way while others inside Microsoft tried to emulate him.

Anyway, here's another "super" for you. It's a "super" Microsoft hasn't spoken as such, but it might has well be: the "super" discount.

Microsoft's rolling back the prices - from slashing the price for early sign-ups on the forthcoming Windows 7 for businesses and consumers to giving away online versions of Word, Excel, PowerPoint, and OneNote and offering its Azure cloud for free until November after which the price of a Windows cloud from Microsoft will undercut Amazon - just.

What's behind these super discounts?

Is it because Microsoft's chief operating officer Kevin Turner is ex-Wal-Mart, a faceless multinational famed for aggressively low prices to win market share? But why now, when Turner's been with Microsoft since 2005?

Reg software editor Gavin Clarke and All-About-Microsoft blogger Mary-Jo Foley tackle how Microsoft used its Worldwide Partner Conference to batter and cajole partners into embracing a new client operating system, new online services, and new search engine - and how discounted pricing is being used as big incentive.

Cut it any way you want, but money talks and a bargain goes a long way in a recessionary economy.

And, in the spirit of discounts, MicroBite gives you something extra this episode: a free sampler of Steve Ballmer. Listen to Microsoft's chief executive dispense some tough love to partners afraid the Redmond machine's about to crush them in the spirit of competition.

You get the rest of Ballmer if you're man enough to work for his company.

Among top choicest cuts, a previously full-throttle Ballmer dropping his voice to almost a whisper saying: "We don't go home."

As ever, you can listen using our player below, get the MP3 here or Ogg Vorbis here. ®

MicroBite 11

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.