Feeds

Microsoft super discounts Windows 7, cloud, online Office

The offer that dare not speak its name

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Radio Reg Microsoft executives like to affix "super" to their words. In the past, we've had "super" important, "super" cool, and "super" nicely.

The origin of this practice, we understand, is Bill Gates, who used it in a genuinely geeky way while others inside Microsoft tried to emulate him.

Anyway, here's another "super" for you. It's a "super" Microsoft hasn't spoken as such, but it might has well be: the "super" discount.

Microsoft's rolling back the prices - from slashing the price for early sign-ups on the forthcoming Windows 7 for businesses and consumers to giving away online versions of Word, Excel, PowerPoint, and OneNote and offering its Azure cloud for free until November after which the price of a Windows cloud from Microsoft will undercut Amazon - just.

What's behind these super discounts?

Is it because Microsoft's chief operating officer Kevin Turner is ex-Wal-Mart, a faceless multinational famed for aggressively low prices to win market share? But why now, when Turner's been with Microsoft since 2005?

Reg software editor Gavin Clarke and All-About-Microsoft blogger Mary-Jo Foley tackle how Microsoft used its Worldwide Partner Conference to batter and cajole partners into embracing a new client operating system, new online services, and new search engine - and how discounted pricing is being used as big incentive.

Cut it any way you want, but money talks and a bargain goes a long way in a recessionary economy.

And, in the spirit of discounts, MicroBite gives you something extra this episode: a free sampler of Steve Ballmer. Listen to Microsoft's chief executive dispense some tough love to partners afraid the Redmond machine's about to crush them in the spirit of competition.

You get the rest of Ballmer if you're man enough to work for his company.

Among top choicest cuts, a previously full-throttle Ballmer dropping his voice to almost a whisper saying: "We don't go home."

As ever, you can listen using our player below, get the MP3 here or Ogg Vorbis here. ®

MicroBite 11

Secure remote control for conventional and virtual desktops

More from The Register

next story
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?