Feeds

Boffin calculates cash value of memories

Brits would rather have the money

  • alert
  • submit to reddit

High performance access to file storage

Some people may consider memories to be priceless, but one British boffin has devised a way to place a precise Sterling value on every reminiscence.

Dr David Lewis, a self-styled "neuromarketing pioneer", has come up with the following formula, which factors in a memory's perceived importance, the kind of memory it is, how vividly you recall it and how many other, related memories you have.

Lewis Memory Formula

Dr Lewis apparently based his sum on "a weighted 'best-fit' mathematical model based on a survey of 2000 UK adults", according to Panasonic, which funded his efforts and is using the equation to help sell its Blu-ray Disc recorders which preserve "family memories" - or at least those committed to HD footage.

Not that Dr Lewis' formula has anything to say on the value of high definition, one way or the other.

When he's not devising complex formulae for Japanese consumer electronics giants, Dr Lewis runs The Mind Lab, an organisation formed "in response to increasing interest, on the part of his clients, in the use of scientific research projects as a route into the media".

Dr Lewis himself "has worked with the majority of the world's foremost Public Relations Consultancies on an extensive range of projects designed to obtain the widest and most positive media coverage for their clients".

The Mind Lab essentially seeks to use neuroscience to provide insights into how company can become more effective at selling you stuff. Portable electroencephalograph kit is use to measure punters' brain activity while shopping and so forth. Companies can use the data to devise ways to make you even keener to hand over your hard-earned for their Blu-ray recorders or whatever.

Incidentally, Dr Lewis is also behind Bo-Tau, a course in "Breath Optimised Transformational Unblocking" a technique that "combines ancient Eastern wisdom with modern Western neuroscience to provide easily mastered procedures that, in as little as seven days, will enable you to remain calmer, more focused and more motivated whatever the situation".

According to the company website, a Bo-Tau learning programme can be yours for £42.50 - rather less than the value of key memories. According to Panasonic, the Lewis Formula puts the value of the average family Christmas at £542, a wedding at £3 million and a first kiss at just under £23,000.

It also noted that 51 per cent of men and over 33 per cent of women would sell off memories for hard cash.

Panasonic has an Excel spreadsheet you can use to calculate the value of your memories, here. ®

High performance access to file storage

More from The Register

next story
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
Dell Wyse Cloud Connect: Pocket Android desktop
Ultrathin client with a lot of baggage. The upside? It's a rogue sysadmin's delight
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.