Feeds

Virgin Media sets throttle on hardcore hogs

Policy change to target 0.1 per cent

Internet Security Threat Report 2014

Virgin Media's bandwith throttling policy will in future be more targeted towards the minority of customers the firm says "hammer" its network.

It said its 50Mbit/s network upgrade programme, now completed, will allow it to restrict bandwidth during peak times for 2 per cent of customers rather than the current 5 per cent.

Within that group Virgin Media plans to contact a "hardcore" of users, who have disproportionate impact on the network through heavy BitTorrent and newsgroup downloading, to demand they ease off. The firm has made a change to its acceptable use policy to codify the policy.

It now reads: "In isolated cases (currently less than 0.1 per cent of customers) where excessive network usage at busy times (9am to 9pm) is having a detrimental effect on other users, we may need to take appropriate action in accordance with the terms of this AUP to notify users of the impact they are having and require them to move some of their activity into the less busy period."

Subscibers to the most expensive 50Mbit/s package will remain free of any bandwidth throttling and all packages do not have gigabyte download limits. Full details are here.

Broadband executive director Jon James said "Our premium 50Mbit/s product remains free from traffic management and takes advantage of our extra network capacity, however this also provides us with opportunities across the rest of our portfolio.

"By focusing our traffic management on the tiny minority who are having a direct and detrimental effect on other users, we're able to maximise the quality of service and simultaneously reduce the number of customers managed on a daily basis."

Along side the announcment its network upgrade was complete, Virgin Media said it will begin trails of increased upload bandwith with a view to increasing it for all packages. Some customers in the Midlands and North East will see up to 10Mbit/s.

The firm's current best upstream bandwidth is 1.5Mbit/s, available to top package subscribers. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.