Feeds

CBS, Comcast in web TV trial subs

Cable operator seeks cure for Hulu

Beginner's guide to SSL certificates

Comcast has snagged reluctant online broadcaster CBS to join in testing a service that will let cable subscribers have access to cable television online at no extra charge.

At issue is whether the future of American online television will be advertisement-funded or require a subscription. Web sites like Hulu.com prove the audience for web TV is there, but some US broadcasters aren't so sure ads are lucrative enough to support online video.

Cable operators, meanwhile, are struggling to preserve their business model in the age of streaming internet content. As a potential solution to their plight, US cable giant Comcast is preparing to test a service that will let its subscribers have the option of watching cable TV shows online.

CBS and 17 cable networks said today said they've agreed to participate in Comcast's web TV trial, bringing the total to 23 broadcasters since the test was announced in June.

Others joining the trial include BBC America, Food Network, A&E, AMC, History, E! Entertainment, and DIY Network.

CBS is the only major US broadcaster that hasn't jumped aboard the Hulu bandwagon. The company instead prefers to serve its shows on the rival service of its own creation, TV.com.

"CBS is very supportive of initiatives that help extend our content to new platforms in such a way that we gain new audiences and additional value for our advertisers," said Quincy Smith, CEO of CBS Interactive in a statement.

In "coming weeks," Comcast plans to offer about 5,000 subscribers access to cable TV shows and movies currently unavailable online (legally). It reckons the test is the first national trial of its kind.

The cable company said a major focus on the trial is to test Comcast's authentication technology that's intended to keep out everyone but paying subscribers.

Comcast expects the service to roll out in phases, with new features and content added as they go along. ®

Security for virtualized datacentres

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
NATO declares WAR on Google Glass, mounts attack alongside MPAA
Yes, the National Association of Theater Owners is quite upset
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.