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World+Dog will buy 33m netbooks in '09, says analyst

Little-laptop shipment rise as demand for larger ones slows

Whether you think a netbook is simply a small notebook or a compact machine kitted out solely for web access, rather a lot of buyers around the world are using them in place of their larger siblings.

In the Western economies and Japan, notebook shipments are declining while netbook sales are on the rise, market watcher DisplaySearch said today.

Take Europe, by far the biggest part of the Europe, Middle East and Africa (EMEA) conglomeration analysts like to treat as as a single market. In 2008, some 51.4m notebooks - laptops with screens 12in or more - shipped in EMEA, but only 7.3m netbooks did.

This year, DisplaySearch reckons, notebook shipments will have dropped 9.1 per cent to 46.7m units, while netbook shipments will have risen 80.6 per cent to 13.3m units.

The same pattern - notebook shipments down, netbook shipments up - can be seen in North America (down 1.1 per cent, up 136.9 per cent, respectively) - and Japan (down 13 per cent, up 29.1 per cent).

Overall, world notebooks shipments will decline a tenth of a percentage point year on year, DisplaySearch said, from 129.6m units to 129.5m. Netbook shipments will rise 99.1 per cent, from 16.4m in 2008 to 32.7m in 2009.

In China and Latin America, notebook shipments are still rising, but not by the same degree that netbook shipments are on the increase. And netbooks command a much higher percentage of the total shipments of mobile machines than they do in the more advanced economies.

It has to be said that notebook shipments far outweigh netbook shipments in EMEA, Japan and the US, so it's not like the notebook market is in terminal decline. But it's clear that netbooks are in demand. While price and portability are certainly key factors - a 10in netbook might not be much cheaper than a 15in notebook, but it's a darn sight easier to carry - there does appear to be a recognition on the part of consumers that they might not actually need the processing power that the bigger machines provide.

DisplaySearch said many netbooks are purchased as secondary laptops, but it's still telling that many buyers would rather have a second, ancillary machine than simply replace an old notebook with a new, more powerful one.

But there's another factor at play: reduced notebook consumption on the part of big business. DisplaySearch said it believes there is "significant pent-up demand" here, caused becuase enterprise held off upgrading from Windows XP to Vista but may well do so once Windows 7 shows up and the world economy picks up in 2010. ®

Read all our latest netbook reviews

Latest Comments

@Patrick 14

try buying a decent one!

I find my MSI wind perfectly fine for 99% of the tasks i used to use my desktop for, certainly video & dvd playback is fine, even when output to my 1080p tv, i honestly wasn't expecting it to be able to cope! It has become my main machine over both desktop and notebook, simply because i can stop what i am doing at any point, about 30secs to hibernate, and stick it in a coat pocket or bag to take with me.

I can even play 3d games with it, just not the most recent ones. Aside from having intel graphics, it's pretty much identical spec to my old gaming laptop, just with a small screen.

The only gripe i have with it, is that i'm used to multi core machines now, and it appears to be sluggish doing some things compared to them because of this.

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Got fed up waiting for a decent netbook...

So I bought me a second hand HP (compaq) tc4400 tablet PC. 2.0GHz Core Duo processor, upgradable to 2.33GHz Core 2 Duo, 12" screen (1024x748), Aero compatible grapics, full size keyboard AND a touch screen. (plus the usual WiFi, Bluetooth and USB ports)

Upgraded it to Windows 7 (build 7260). It runs a treat with its 1GB ram. Also using the Finger Print & TPM 1.2 security devices for protection. (having said that, I will use TrueCrypt instead of BitLocker, since latter only uses AES128, compared to TrueCrypt's minimum of AES256 for total disk encryption.)

All this, and over three hours battery life per charge.

It cost less than most good Netbooks, I'm well happy.

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@ Tony Smith

The 701 had Celeron cpu. the 901 and the toshiba have the atom and the HP a Via CPU.

So yes I did try them and found out no matter what CPU they have, they are all Rubbish.

And for the record I was not trying to play 3D games on them.

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(Written by Reg staff)

@Patrick 14

You hate netbooks but you still bought four of 'em?

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WHY

Why do people buy these rubbish little machines.

I have used them since the eee pc 701 4gb. that one had crap wifi. had 901 Toshiba NB100 had the HP 2133 nice but hot and slowish. i fund this faster on IE but not much

and two of them was sent back as they was that rubbish the 901 took 5 mins to boot to xp that i could use.

I find them slow at just about everything. IE , video play back etc etc.

my wife has a old Dell D400 which has a "Centrino" 1.6ghz and intel video and leaves this shower of netbooks standing. came with external dvd and was only £180 and bluetooth too.

One seller in Manchester is doing the D400 but with some screen marks for £90 each but no dvd rom.

if you pay the upto £40 from ebay for a brand new battery you can still get good time on these notebooks.

And with the size of the netbooks now getting over 10" its silly not to get a decent centrino based 12" sub notebook.

I still have a old Sony picturebook with the P2 400mhz cpu and if it had access to the 1gb most netbooks have i feel it would match them for speed if not beat them...

and why did i buy so many netbooks. I was hoping they would be better with the other CPUs...

Rant over

Paris as even she is not that stupid...

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