Feeds

Serena Software to pick over Borland's remains

Plays the old switcheroo

Boost IT visibility and business value

Serena Software appears to have woken from its dreamy web 2.0 mash-up hiatus and begun circling over the remains of ALM competitor Borland Software.

While the soon-to-be-acquired Borland awaits digestion by MicroFocus, Serena intends to poach some customers during the process.

The company has launched a promotion where Borland customers can switch over to Serena's application-lifecycle-management software, Serena Dimensions CM, for the price of their current Borland annual maintenance fees.

"We have heard that Borland customers are concerned about the future of Borland and its products," sniped Serena vice president of marketing Rene Bonvanie in a statement. "Serena is offering a practical, safe approach to help Borland customers move now to our industry leading ALM solution, which was recently enhanced and has a strong product roadmap."

The promotion does seem to dispel the rumor that Serena is the mystery bidder that's forced MicroFocus to raise its offered price for Borland from $1.00 per share, or $75m, to $1.50 a share, or $113m. Or perhaps - mind the tinfoil hat - its a nefarious plot to make MicroFocus pay more while keeping an alibi. Is Serena that vicious? You tell me.

Borland's shareholders will vote on the deal July 22, so we'll have to wait until then to see if Bidder X ups the ante or gets unmasked. ®

The essential guide to IT transformation

More from The Register

next story
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Time to move away from Windows 7 ... whoa, whoa, who said anything about Windows 8?
Start migrating now to avoid another XPocalypse – Gartner
You'll find Yoda at the back of every IT conference
The piss always taking is he. Bastard the.
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.