Feeds

Serena Software to pick over Borland's remains

Plays the old switcheroo

Beginner's guide to SSL certificates

Serena Software appears to have woken from its dreamy web 2.0 mash-up hiatus and begun circling over the remains of ALM competitor Borland Software.

While the soon-to-be-acquired Borland awaits digestion by MicroFocus, Serena intends to poach some customers during the process.

The company has launched a promotion where Borland customers can switch over to Serena's application-lifecycle-management software, Serena Dimensions CM, for the price of their current Borland annual maintenance fees.

"We have heard that Borland customers are concerned about the future of Borland and its products," sniped Serena vice president of marketing Rene Bonvanie in a statement. "Serena is offering a practical, safe approach to help Borland customers move now to our industry leading ALM solution, which was recently enhanced and has a strong product roadmap."

The promotion does seem to dispel the rumor that Serena is the mystery bidder that's forced MicroFocus to raise its offered price for Borland from $1.00 per share, or $75m, to $1.50 a share, or $113m. Or perhaps - mind the tinfoil hat - its a nefarious plot to make MicroFocus pay more while keeping an alibi. Is Serena that vicious? You tell me.

Borland's shareholders will vote on the deal July 22, so we'll have to wait until then to see if Bidder X ups the ante or gets unmasked. ®

Security for virtualized datacentres

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.