Feeds

Home Office gets another ad agency for ID cards

Tell a lie big enough, and keep repeating it

The Power of One Infographic

The Identity and Passport Office has appointed another advertising agency to persuade the public of the apparent benefits of ID cards.

The IPS has chosen Proximity after also hearing pitches from EHS Brann, Tequila and TMW. The firm will deal with "below the line" marketing - typically PR and promotions rather than billboard or media advertising.

The three or four year contract covers ID cards, passport and promotion of the General Register Office - where births, deaths and marriages are recorded.

The IPS already employs M&C Saatchi to promote the introduction of ID cards for foreigners to employers.

Back in March the IPS announced a "three to four year" contract with ad agency Abbot Mead Vickers BBDO to promote its services.

The IPS is already buying Google search terms to get its own website at the top of results for surfers looking for ID card information.

Apart from spin doctors the IPS has also awarded other contracts for the £4.7bn project.

These include CSC, which has grabbed the £385m contract for the enrolment system, while moneymaker De La Rue gets £400m to print new passports.

IBM will make the biometric database in exchange for £265m. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
UK government officially adopts Open Document Format
Microsoft insurgency fails, earns snarky remark from UK digital services head
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
MPs wave through Blighty's 'EMERGENCY' surveillance laws
Only 49 politcos voted against DRIP bill
Help yourself to anyone's photos FOR FREE, suggests UK.gov
Copyright law reforms will keep m'learned friends busy
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.