Feeds

Home Office gets another ad agency for ID cards

Tell a lie big enough, and keep repeating it

Beginner's guide to SSL certificates

The Identity and Passport Office has appointed another advertising agency to persuade the public of the apparent benefits of ID cards.

The IPS has chosen Proximity after also hearing pitches from EHS Brann, Tequila and TMW. The firm will deal with "below the line" marketing - typically PR and promotions rather than billboard or media advertising.

The three or four year contract covers ID cards, passport and promotion of the General Register Office - where births, deaths and marriages are recorded.

The IPS already employs M&C Saatchi to promote the introduction of ID cards for foreigners to employers.

Back in March the IPS announced a "three to four year" contract with ad agency Abbot Mead Vickers BBDO to promote its services.

The IPS is already buying Google search terms to get its own website at the top of results for surfers looking for ID card information.

Apart from spin doctors the IPS has also awarded other contracts for the £4.7bn project.

These include CSC, which has grabbed the £385m contract for the enrolment system, while moneymaker De La Rue gets £400m to print new passports.

IBM will make the biometric database in exchange for £265m. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
Google bags OBSCENELY LARGE Times Square ad space for New Year's
Choc Factory pays millions for whacking new digital screen
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.