Feeds

Home Office gets another ad agency for ID cards

Tell a lie big enough, and keep repeating it

Gartner critical capabilities for enterprise endpoint backup

The Identity and Passport Office has appointed another advertising agency to persuade the public of the apparent benefits of ID cards.

The IPS has chosen Proximity after also hearing pitches from EHS Brann, Tequila and TMW. The firm will deal with "below the line" marketing - typically PR and promotions rather than billboard or media advertising.

The three or four year contract covers ID cards, passport and promotion of the General Register Office - where births, deaths and marriages are recorded.

The IPS already employs M&C Saatchi to promote the introduction of ID cards for foreigners to employers.

Back in March the IPS announced a "three to four year" contract with ad agency Abbot Mead Vickers BBDO to promote its services.

The IPS is already buying Google search terms to get its own website at the top of results for surfers looking for ID card information.

Apart from spin doctors the IPS has also awarded other contracts for the £4.7bn project.

These include CSC, which has grabbed the £385m contract for the enrolment system, while moneymaker De La Rue gets £400m to print new passports.

IBM will make the biometric database in exchange for £265m. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Ex US cybersecurity czar guilty in child sex abuse website case
Health and Human Services IT security chief headed online to share vile images
Don't even THINK about copyright violation, says Indian state
Pre-emptive arrest for pirates in Karnataka
The police are WRONG: Watching YouTube videos is NOT illegal
And our man Corfield is pretty bloody cross about it
Felony charges? Harsh! Alleged Anon hackers plead guilty to misdemeanours
US judge questions harsh sentence sought by prosecutors
Oz biz regulator discovers shared servers in EPIC FACEPALM
'Not aware' that one IP can hold more than one Website
Apple tried to get a ban on Galaxy, judge said: NO, NO, NO
Judge Koh refuses Samsung ban for the third time
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.