Home Office gets another ad agency for ID cards
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The Identity and Passport Office has appointed another advertising agency to persuade the public of the apparent benefits of ID cards.
The IPS has chosen Proximity after also hearing pitches from EHS Brann, Tequila and TMW. The firm will deal with "below the line" marketing - typically PR and promotions rather than billboard or media advertising.
The three or four year contract covers ID cards, passport and promotion of the General Register Office - where births, deaths and marriages are recorded.
The IPS already employs M&C Saatchi to promote the introduction of ID cards for foreigners to employers.
Back in March the IPS announced a "three to four year" contract with ad agency Abbot Mead Vickers BBDO to promote its services.
The IPS is already buying Google search terms to get its own website at the top of results for surfers looking for ID card information.
Apart from spin doctors the IPS has also awarded other contracts for the £4.7bn project.
These include CSC, which has grabbed the £385m contract for the enrolment system, while moneymaker De La Rue gets £400m to print new passports.
IBM will make the biometric database in exchange for £265m. ®
COMMENTS
"Testiculates" ...
... in the first post - brilliant!! I know it was an easily made typo, but it may well become a new word, meaning something like "over-selling something that is total bollocks", or "waving ones balls around to cover up the insanity of the underlying argument". I look forward to further development on this word, and to its inclusion into El Reg's lexicon ...
The End
You can tell we're pretty much at The End of All Things when government has to resort to cajoling it's populace to accept stuff by making it sound cool/useful/easy to use/range of attractive colours rather than the more traditional methods:
a) Doing it because they wanted it (democracy)
b) Forcing them to take it at gunpoint/threat of gang rape (the others inc monarchy and pseudo democracy)
What the fuck next? A free set of smoothie glasses with every card, take 5 and get a smoothie maker too? "Buy ID, we plant a tree"? Or perhaps "God kills a kitten every time you diss our New Age ID project"?
Pig/lipstick - and I'm not talking Jacqui Smith on a Saturday night.
Oooh please sir, please sir!!!!
Change one word from the current TV Licensing advert so it's now
'YOU'RE in the database'
That'll be ten million quid, a Lear Jet full of hookers and a bin bag of the finest Bolivian please.
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