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Microsoft rejigger judges Window 7 a success

Now, if only people buy it

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Windows 7 is not yet for sale - or even officially finished - but it's already been judged a success. At least, that's what we're lead to believe by Microsoft's latest corporate re-organization.

Senior vice president Steven Sinofsky has been named president of the new Windows division, putting him in charge of the engineering and business for Windows, the Windows Live set of online services, and Microsoft's browser Internet Explorer. Sinofsky had led overall development of Windows 7 as senior vice president of the Windows/Windows Live group.

Microsoft chief executive Steve Ballmer said in a statement that Sinofsky had demonstrated his ability to lead large teams that deliver great products. "The work he and the team have done in getting ready to ship Windows 7 really defines how to develop and ship world-class software," Ballmer said.

The change comes almost a year to the day since Microsoft's last reorganization that saw Sinofsky and two other execs shuffled into the Windows/Windows Live group and reporting directly to Ballmer. That followed the exit of then platform and services division president Kevin Johnson.

Ballmer is clearly satisfied with Sinofsky's work on Windows 7 and the promotion was likely part of an agreement for completing a successful job. Sinofsky came to Windows having delivered different versions of Office on time - and in the wake of the Windows Vista debacle.

Sinofsky has a reputation for running a tightly controlled operation in terms of the information that's shared externally and hitting product milestones. Sometimes too tight: Beta testers on Windows 7 complained Microsoft was hurrying development by triaging bugs and scaling back features. It seemed Microsoft was eager to avoid a repeat of Windows Vista.

Sinofsky had been one of three vice presidents in the former Windows/Windows Live group, along with Bill Veghte on sales and marketing and John DeVaan managing the Windows engineering team. Veghte will move to a leadership role Microsoft plans to announce later this year under this latest reorganization, while DeVaan will stay on engineering and report to Sinofsky.

Sinofsky becomes one of five Microsoft presidents under the last change, joining Stephen Elop, Bob Muglia, Robbia Bach, and Qi Lu of the business division, server and tools, entertainment and devices, and online services, respectively.

Still, it's not entirely clear what happens in the immediate future of Sinofsky's reign.

The latest IE was released in March, and it's too soon in Microsoft's world to talk bout IE 9. Three months from now, Microsoft will wrap Windows 7, Windows Server 2008 R2, and its Azure cloud used by Windows Live.

In the wake of major engineering work and ahead of the next spin up, there will be launch advertising and marketing programs to deliver, and the delivery of patches for operating systems and browsers past and present.

In the long-term, it'll be interesting to see how online services is carved up between the suddenly fast rising Sinofsky and new hire Lu, who leads search and online advertising.®

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Latest Comments

@WinHatter

"Will soon be all nostalgic about Vista."

Oh, I expect not. Vista is the new ME.

(WinHatter? I presume you mean WinHater, since I have no idea what making hats has to do with Windows.)

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Anonymous Coward

I have just one requirement from Windows 7...

For god's sake, *please* use EXIF information in photos and thumbnails in Explorer!! World + dog do it, so why not Microsoft? It's drives me nuts when all my photos end up the wrong way round...

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@ Not Terry Wogan

Quote #1: At its heart Windows is a business operating system. Microsoft seem to have forgotten that their grassroots users are the business Windows 'n' Office crowd - anyone who thinks corporates will be moving en masse to the cloud any time soon has badly lost touch with day-to-day life on the ground level.

Is that really true? I've always thought of Windows as a consumer-grade OS that was never intended to be used for anything more important than emailing pictures of the kids to Grandma. Hence when it's used in situations where significant money, or human life or welfare is concerned, you are asking for trouble.

Quote #2: Time to take a step back and a deep breath. Time to start concentrating more on bringing genuine innovation to Windows itself - despite the continuing lack of real, revelatory innovation coming from their competitors, including Linux

I'd plump for de-innovation, turning the clock back. MS has "innovated" when there was no need to, thereby messing up aspects of their systems that were perfectly functional. The world needs a great deal less change for change's sake, not more "genuine innovation" that has as its main effect the discounting of experience with existing programs. For example, every time MS fiddles with the names in Control Panel (mentioned in passing in another comment), they throw away perhaps millions of man years of time spent mastering the earlier versions.

I can't say if Linux is guilty of the same nonsense, not having long enough experience with it, but I will say this to all software and OS programmers: if it ain't broke, don't fix it. The endless cosmetic changes to Windows remind me of nothing so much as Detroit's dependence on "styling" to sell cars instead of investigating what people really want their cars to do. And we all know where Detroit has ended up as a result of that approach.

When MS finally dies a slow, horrible death, those in control will have no one to blame but themselves. [I have to question if anybody at MS is actually in control, admittedly. Reading the entrails of their endless security and usability pratfalls suggests no one is in control at all.]

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