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Amazon cuts cost of Kindle

Cheaper e-book reader

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If you’re yet to make the jump from paper books to electronic displays Amazon has an incentive: a Kindle price cut.

The online retailer has reduced the device’s price by $60 (£37/€42) to $299 (£185/€214). Sadly, Amazon hasn’t trimmed the fee of its other, newer Kindle model, the DX, which remains a pricier $489 (£302/€350).

A $60 cut certainly won’t see Amazon fighting new Kindle customers off with sticks, but the move shows the retailer is trying to broaden its appeal.

However, the company claimed the Kindle price cut isn’t just a short-term move designed to boost sales during the summer months.

“We've been able to increase the volume of Kindles we're manufacturing and decrease the cost of doing so,” Cinthia Portugal, an Amazon spokeswoman, told news agency AP. ®

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