Feeds

Phorm phading phast

Can Virgin and the foreigns save it?

Top 5 reasons to deploy VMware with Tegile

Phorm shares continue to fall today, dropping another 11.5 per cent on top of the 25 per cent they fell yesterday, as another partner distanced itself from the technology.

CarphoneWarehouse's ISP TalkTalk played down its links to the ad tech developer a day after BT's announcement that it was abandoning trials.

Charles Dunstone, boss of CPW, told the Times: "We were only going to do it if BT did it and if the whole industry was doing it. We were not interested enough to do it on our own.”

TalkTalk claims 4.25 million home phone and broadband customers including those of recently-acquired Tiscali.

Dunstone's view is likely to be repeated elsewhere too - profiling your users is never going to be a big selling point for an ISP unless the returns were enough to radically cut prices. If people are sensitive to the suggestion of snooping then the industry is likely to move together or not at all.

Phorm suffered a baptism of fire when we revealed the technology had been secretly tested on thousands of BT subscribers without their consent.

VirginMedia is the only big player left in the game in the UK. It signed a Memorandum of Understanding with Phorm, as did BT and TalkTalk, and said yesterday it would continue to evaluate the technology.

Phorm raised £15m in June to offset its continued lack of revenue. The company said it will continue to look at opportunities in South Korea and the UK.

Sadly Phorm's bizarro conspiraloon blog doesn't seem to have been updated recently.

Phorm is traded on the Alternative Investment Market, with its shares currently trading at 250p, down from 288p on opening. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.