Feeds

Phorm phading phast

Can Virgin and the foreigns save it?

The smart choice: opportunity from uncertainty

Phorm shares continue to fall today, dropping another 11.5 per cent on top of the 25 per cent they fell yesterday, as another partner distanced itself from the technology.

CarphoneWarehouse's ISP TalkTalk played down its links to the ad tech developer a day after BT's announcement that it was abandoning trials.

Charles Dunstone, boss of CPW, told the Times: "We were only going to do it if BT did it and if the whole industry was doing it. We were not interested enough to do it on our own.”

TalkTalk claims 4.25 million home phone and broadband customers including those of recently-acquired Tiscali.

Dunstone's view is likely to be repeated elsewhere too - profiling your users is never going to be a big selling point for an ISP unless the returns were enough to radically cut prices. If people are sensitive to the suggestion of snooping then the industry is likely to move together or not at all.

Phorm suffered a baptism of fire when we revealed the technology had been secretly tested on thousands of BT subscribers without their consent.

VirginMedia is the only big player left in the game in the UK. It signed a Memorandum of Understanding with Phorm, as did BT and TalkTalk, and said yesterday it would continue to evaluate the technology.

Phorm raised £15m in June to offset its continued lack of revenue. The company said it will continue to look at opportunities in South Korea and the UK.

Sadly Phorm's bizarro conspiraloon blog doesn't seem to have been updated recently.

Phorm is traded on the Alternative Investment Market, with its shares currently trading at 250p, down from 288p on opening. ®

Mobile application security vulnerability report

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.