Feeds

Phorm phading phast

Can Virgin and the foreigns save it?

Maximizing your infrastructure through virtualization

Phorm shares continue to fall today, dropping another 11.5 per cent on top of the 25 per cent they fell yesterday, as another partner distanced itself from the technology.

CarphoneWarehouse's ISP TalkTalk played down its links to the ad tech developer a day after BT's announcement that it was abandoning trials.

Charles Dunstone, boss of CPW, told the Times: "We were only going to do it if BT did it and if the whole industry was doing it. We were not interested enough to do it on our own.”

TalkTalk claims 4.25 million home phone and broadband customers including those of recently-acquired Tiscali.

Dunstone's view is likely to be repeated elsewhere too - profiling your users is never going to be a big selling point for an ISP unless the returns were enough to radically cut prices. If people are sensitive to the suggestion of snooping then the industry is likely to move together or not at all.

Phorm suffered a baptism of fire when we revealed the technology had been secretly tested on thousands of BT subscribers without their consent.

VirginMedia is the only big player left in the game in the UK. It signed a Memorandum of Understanding with Phorm, as did BT and TalkTalk, and said yesterday it would continue to evaluate the technology.

Phorm raised £15m in June to offset its continued lack of revenue. The company said it will continue to look at opportunities in South Korea and the UK.

Sadly Phorm's bizarro conspiraloon blog doesn't seem to have been updated recently.

Phorm is traded on the Alternative Investment Market, with its shares currently trading at 250p, down from 288p on opening. ®

Reducing security risks from open source software

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.