Feeds

Amazon may plug in-book advertising into Kindle

On-demand paperbacks too

Security for virtualized datacentres

Amazon may embed advertising in e-books for the Kindle as well as paperbacks sold through its on-demand book publishing service.

A pair of US patent applications point to the online retailer's vision of plugging modern tat through classic lit with advertisements custom-tailored to the content.

The patents are titled "On-Demand Generating E-Book Content with Advertising" and "Incorporating Advertising in On-Demand Generated Content." In them, Amazon claims that while on-demand printing provides access to a wide variety of content, including out-of-print and rare material, the books alas "typically do not include advertisements and, if they do, the advertisements are out of date and inapplicable."

While on-demand printing hasn't yet "adapted to modern marketing," the patent states, many "free" internet sites are able to operate at a profit by serving up ads along with their content.

The patent applications explain that embedded ads could be contextually sensitive. For example, Ann of Green Gables could include pitches from the Cavendish tourism board, or the ending of The Great Gatsby advertisements to local automotive repair shops. Alternatively, the ads could be targeted to a customer's general interest based on their Amazon user profile.

While the idea is sure to make some uneasy, it would appear the upswing to Old Man and the Sea sponsored by Red Lobster or Paxil Presents: 1984 is that ad-supported literature may come at a discount.

"Including advertising and/or related content with on-demand printed content may prove advantageous to a consumer. For example, a lower price may be offered to a consumer regarding a request for on-demand printed content if the consumer is willing to accept advertising in the printed content," the applications state.

The above appears to indicate that ad-free books would also still be an option for those willing to pay full price.

In addition, Amazon reckons the contextual-ad technology could be used for including useful supplemental reference material for on-demand educational content - but doesn't go into much detail "for the sake of simplicity."

Perhaps advertisements in e-books was an inevitability, but including them in printed material is a bit surprising. For those who consider the printed word sacred, remember a thick black marker makes for a workable analog to Ad-Block. ®

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
French 'terror law' declares WAR on the INTERNET itself, say digi-rights folks
Liberté, Égalité, Fraternité: Two out of three ain't bad
SCREW YOU, EU: BBC rolls out Right To Remember as Google deletes links
Not even Google can withstand the power of Auntie
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.