Feeds

Amazon may plug in-book advertising into Kindle

On-demand paperbacks too

Remote control for virtualized desktops

Amazon may embed advertising in e-books for the Kindle as well as paperbacks sold through its on-demand book publishing service.

A pair of US patent applications point to the online retailer's vision of plugging modern tat through classic lit with advertisements custom-tailored to the content.

The patents are titled "On-Demand Generating E-Book Content with Advertising" and "Incorporating Advertising in On-Demand Generated Content." In them, Amazon claims that while on-demand printing provides access to a wide variety of content, including out-of-print and rare material, the books alas "typically do not include advertisements and, if they do, the advertisements are out of date and inapplicable."

While on-demand printing hasn't yet "adapted to modern marketing," the patent states, many "free" internet sites are able to operate at a profit by serving up ads along with their content.

The patent applications explain that embedded ads could be contextually sensitive. For example, Ann of Green Gables could include pitches from the Cavendish tourism board, or the ending of The Great Gatsby advertisements to local automotive repair shops. Alternatively, the ads could be targeted to a customer's general interest based on their Amazon user profile.

While the idea is sure to make some uneasy, it would appear the upswing to Old Man and the Sea sponsored by Red Lobster or Paxil Presents: 1984 is that ad-supported literature may come at a discount.

"Including advertising and/or related content with on-demand printed content may prove advantageous to a consumer. For example, a lower price may be offered to a consumer regarding a request for on-demand printed content if the consumer is willing to accept advertising in the printed content," the applications state.

The above appears to indicate that ad-free books would also still be an option for those willing to pay full price.

In addition, Amazon reckons the contextual-ad technology could be used for including useful supplemental reference material for on-demand educational content - but doesn't go into much detail "for the sake of simplicity."

Perhaps advertisements in e-books was an inevitability, but including them in printed material is a bit surprising. For those who consider the printed word sacred, remember a thick black marker makes for a workable analog to Ad-Block. ®

Remote control for virtualized desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.