Feeds

Amazon may plug in-book advertising into Kindle

On-demand paperbacks too

High performance access to file storage

Amazon may embed advertising in e-books for the Kindle as well as paperbacks sold through its on-demand book publishing service.

A pair of US patent applications point to the online retailer's vision of plugging modern tat through classic lit with advertisements custom-tailored to the content.

The patents are titled "On-Demand Generating E-Book Content with Advertising" and "Incorporating Advertising in On-Demand Generated Content." In them, Amazon claims that while on-demand printing provides access to a wide variety of content, including out-of-print and rare material, the books alas "typically do not include advertisements and, if they do, the advertisements are out of date and inapplicable."

While on-demand printing hasn't yet "adapted to modern marketing," the patent states, many "free" internet sites are able to operate at a profit by serving up ads along with their content.

The patent applications explain that embedded ads could be contextually sensitive. For example, Ann of Green Gables could include pitches from the Cavendish tourism board, or the ending of The Great Gatsby advertisements to local automotive repair shops. Alternatively, the ads could be targeted to a customer's general interest based on their Amazon user profile.

While the idea is sure to make some uneasy, it would appear the upswing to Old Man and the Sea sponsored by Red Lobster or Paxil Presents: 1984 is that ad-supported literature may come at a discount.

"Including advertising and/or related content with on-demand printed content may prove advantageous to a consumer. For example, a lower price may be offered to a consumer regarding a request for on-demand printed content if the consumer is willing to accept advertising in the printed content," the applications state.

The above appears to indicate that ad-free books would also still be an option for those willing to pay full price.

In addition, Amazon reckons the contextual-ad technology could be used for including useful supplemental reference material for on-demand educational content - but doesn't go into much detail "for the sake of simplicity."

Perhaps advertisements in e-books was an inevitability, but including them in printed material is a bit surprising. For those who consider the printed word sacred, remember a thick black marker makes for a workable analog to Ad-Block. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Analysts: Bright future for smartphones, tablets, wearables
There's plenty of good money to be made if you stay out of the PC market
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.