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Ash Ashutosh fires up another storage startup

It's good to keep ActiFio

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The founder of AppIQ - the storage resource management software firm bought by HP a few years ago - looks to be leading a stealthy storage startup, ActiFio.

A July 1 SEC filing reveals that ActiFio raised $4m of a planned $8m Series A funding round. The company is based in Weston, Massachusetts, and is led by Ash Ashutosh. He is a partner at Greylock, the lead venture capital investor. James Goldstein - a partner of North Bridge Venture Partners - is also listed as a board member.

ActiFio's web site has one page which has a picture of the Yosemite Valley's Half Dome and text saying:

ActiFio is delivering a paradigm shift in the complexity and cost of IT storage ecosystem.

If you are driven by the passion to make a mark in the storage industry, join the team that has a track record of market successes over the last two decades. Send your resume to jobs@actifio.com

In 2001, Ashutosh founded AppIQ, a highly-respected storage resource management software company, and also became its chief technology officer and CEO. It was bought by HP in September 2005, for an undisclosed amount. It became part of HP's StorageWorks division and its software branded Storage Essentials. Ashutosh became a VP and the chief technologist for StorageWorks. He joined Greylock in 2008.

What is ActiFio about? "A paradigm shift in the complexity and cost of IT storage ecosystem" doesn't tell us much. ActiFio could be a shortened version of Active File I/O. The company is a non-voting associate member of the SNIA's recently formed Cloud Storage Technical Work Group. ®

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