Feeds

CPW and Vodafone finally make up

Operator discovers who's wearing the trousers

Beginner's guide to SSL certificates

Customers wanting a Vodafone contract will be able to get one at Carphone Warehouse from 7 July, signalling the end of a two-an-a-half-year experiment to see how much power network operators actually had.

Vodafone cut Carphone Warehouse out of selling contract connections back in October 2006, claiming that Phones4U had better contacts with the network's target audience - 16 to 34-year-olds - in what was really a flexing of operator muscles that has now ended with the operator effectively conceding defeat.

When the deal was announced it sparked a flurry of speculation about other operators doing the same thing - signing exclusive deals in the hope of more shelf space and greater promotion. Network operators are already courted by handset manufacturers in the hope of decent subsidies, and the idea of having retail outlets fighting for their business must have appealed hugely.

Soon after Vodafone signed the exclusive with Phones4U, rival operator O2 signed an equally exclusive deal with Carphone Warehouse, on a similar basis. That only lasted a year with O2 then claiming that it was always intended to be a temporary move, to avoid signing up too many of the 16 to 34-year-old bracket to attracted to Phones4U stores - apparently.

Vodafone held out longer, but Carphone Warehouse never blinked even if claims that the deal would have no impact of the company's bottom line were met with scepticism by investors. The company just kept selling pre-paid connections to Vodafone, and contracts to everyone else.

And now Vodafone contracts are again on the shelves at Carphone Warehouse, with the operator claiming to have "teamed up" with the retail giant to offer "more choice" to customers; but in reality a power struggle that could have changed the industry has been won by a retail giant. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.