Feeds

Microsoft distances self from IE 8 puke ads

Windows 7 family pack grounded?

The Power of One Brief: Top reasons to choose HP BladeSystem

Apparently, puking about porn was too much for Microsoft's delicate sensibilities on Internet Explorer 8.

Microsoft has distanced itself from an ad fronted by TV's ex-Superman Dean Cain that featured a woman vomiting over her partner after she discovered the porn stash hidden in his browser history.

The ad has been pulled from Microsoft's official Better Browser web site and its IE 8 channel on YouTube. You can still catch the ad on the rest of YouTube here or below.

Microsoft told CNET's Chris Matyszczyk: "While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it."

The ad was one of four in Microsoft's Better Browser campaign of spoof 1950s informercials, and the point was to promote IE 8's private browsing feature.

While the ad featured a questionable quantity of hurl - even for one of the characters involved - it grabbed the attention. The ads as a whole, meanwhile, have played well online. They are a departure from Microsoft's usual dancing-like-your-dad attempts to be cool or beating you around the head until you get the message that we've seen in its efforts on sell Bing, Windows Vista, Vista-cum-Mojave, and lap-top-hunters.

Bootnote

Meanwhile, Microsoft refused to comment on reports it's planning an Apple-style family pack for home users installing the forthcoming Windows 7 on their domestic PCs.

The subject surfaced after it was found the software license terms of a leaked copy of Windows 7 Home Premium said 'qualified' family pack users could install one copy of the software marked as "Family Pack" on three computers in a house for people that live there.

Windows 7 Home Premium will be priced at $199.99 for a new copy and $119.99 for an upgrade, under Microsoft's pricing announced last week. Apple offers a family pack for OS X Leopard priced at $199 that can be installed on five machines, but that - in reality - is not limited, so it can be installed on more than five devices.

A Microsoft spokeswoman told The Reg: "We will continue to work with our partners and expect to have other great offers in the future as we lead up to and beyond general availability. We have nothing to announce at this time." ®

The Essential Guide to IT Transformation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.