Feeds

AT&T's iPhone 'iLaunch' sets record

'Best-ever sales day'

Boost IT visibility and business value

An internal AT&T memo leaked to MacDailyNews crows that "iLaunch day 2009" - yes, you read that correctly, "iLaunch" - set multiple Big Phone sales records.

Here's the pertinent portion of the self-congratulatory missive:

iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

Here's a look at some of the milestones we achieved:

  • Best-ever sales day in our retail stores
  • Second-largest traffic day in our retail stores
  • Most transactions processed via our IT systems in a single day
  • Most upgrade eligibility checks in a single day
  • Largest order day in att.com history
  • Largest features sales day in att.com history

On this year's launch day, iPhone sales exceeded sales recorded on 2008's iPhone launch day, Black Friday 2008 and Dec. 26, 2008 - all heavy-volume sales days. In fact, this year we surpassed 2008's launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.

On the Monday after the iPhone 3GS's Friday, June 19th launch, Apple announced that over one million iPhones had been sold over that weekend. Apple won't divulge exactly how many have been sold since then - at least until it reveals its quarterly sales results on Tuesday, July 21st.

But it appears that US iPhone phanatics haven't been deterred by AT&T's delay of MMS support and internet tethering, nor the company's convoluted iPhone 3G-to-3GS upgrade policies.

No wonder Big Phone is reportedly angling to extend its iPhone-exclusivity deal with Apple, and why the company's president for retail sales and services, Paul Roth, recently testified (PDF) before a US Senate committee investigating such deals that "exclusivity provides enormous consumer benefits and results in devices and innovations that would not otherwise be introduced."

From Roth's point of view, exclusivity is all about consumer benefits and innovation. He didn't mention that it also enabled AT&T to achieve its best sales day in the company's history. ®

Bootnote

The iPhone 3GS sales-record announcement was actually the second half of the leaked memo. The first item of business was that ex-King of Pop Michael Jackson's death spiked text messages to 65,000 messages per second, a rate the memo referred to as "the largest volume ever recorded - surpassing events like American Idol voting and New Year's Eve."

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.