Feeds

AT&T's iPhone 'iLaunch' sets record

'Best-ever sales day'

Eight steps to building an HP BladeSystem

An internal AT&T memo leaked to MacDailyNews crows that "iLaunch day 2009" - yes, you read that correctly, "iLaunch" - set multiple Big Phone sales records.

Here's the pertinent portion of the self-congratulatory missive:

iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

Here's a look at some of the milestones we achieved:

  • Best-ever sales day in our retail stores
  • Second-largest traffic day in our retail stores
  • Most transactions processed via our IT systems in a single day
  • Most upgrade eligibility checks in a single day
  • Largest order day in att.com history
  • Largest features sales day in att.com history

On this year's launch day, iPhone sales exceeded sales recorded on 2008's iPhone launch day, Black Friday 2008 and Dec. 26, 2008 - all heavy-volume sales days. In fact, this year we surpassed 2008's launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.

On the Monday after the iPhone 3GS's Friday, June 19th launch, Apple announced that over one million iPhones had been sold over that weekend. Apple won't divulge exactly how many have been sold since then - at least until it reveals its quarterly sales results on Tuesday, July 21st.

But it appears that US iPhone phanatics haven't been deterred by AT&T's delay of MMS support and internet tethering, nor the company's convoluted iPhone 3G-to-3GS upgrade policies.

No wonder Big Phone is reportedly angling to extend its iPhone-exclusivity deal with Apple, and why the company's president for retail sales and services, Paul Roth, recently testified (PDF) before a US Senate committee investigating such deals that "exclusivity provides enormous consumer benefits and results in devices and innovations that would not otherwise be introduced."

From Roth's point of view, exclusivity is all about consumer benefits and innovation. He didn't mention that it also enabled AT&T to achieve its best sales day in the company's history. ®

Bootnote

The iPhone 3GS sales-record announcement was actually the second half of the leaked memo. The first item of business was that ex-King of Pop Michael Jackson's death spiked text messages to 65,000 messages per second, a rate the memo referred to as "the largest volume ever recorded - surpassing events like American Idol voting and New Year's Eve."

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.