Feeds

3D TV will won't go primetime in 2011

Analyst vs analyst

Choosing a cloud hosting partner with confidence

One analyst’s recent claim that sales of 3D TVs will truly take off during 2011 is far-fetched, a rival market watcher has claimed.

Claudio Aspesi, an researcher at US investment firm Sanford Bernstein, this week forecast: "The beginnings of broad 3D TV adoption in Europe could take place as early as 2011," according to a report by The Independent newspaper.

But Paul Gray, Director of European TV research at market research company DisplaySearch, today laughed off the suggestion that 3D TV will be a mass-market product within two years.

“If you think that we’ll go to 3D in Europe at or before the same time we go to HD, you’re mistaken,” he told Register Hardware.

Telly manufacturers Mitsubishi and LG have already produced 3D-capable sets, while broadcasters, such as Sky, are currently investing time and money in 3D TV content R&D. So what’s holding back the technology's roll-out?

Market watcher Screen Digest has previously said that the percentage of TVs sold worldwide with 3D capability will only exceed ten per cent by 2011 if a “unifying standard” emerges to ensure that 3D works across all display technologies.

Gray agrees. He said that a whole gamut of 3D TV and related standards have yet to be defined. These range from how 3D content will be encoded to how it will be distributed.

Content availability is another limiting factor, Gray said. Sky has already admitted that a lack of suitable content is the main factor preventing it from launching a commercial 3D TV offering.

Gaming will be the “killer content” for 3D, Gray believes, because gamers will be the ones willing to pay the extra for a 3D TV. Gamers will also demand that console manufacturers step up to the plate with the firmware and hardware updates necessary to make, say, a 3D Xbox 360 gaming experience an off-the-shelf reality.

If this happens then Gray also sees no reason why consoles couldn’t be used as a way of getting 3D films into homes.

The final piece of the puzzle is picture quality, Gray said, and this requires content producers and TV manufacturers to work together to ensure that 3D pictures are of the same quality as HD movies and broadcasts. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.