Feeds

3D TV will won't go primetime in 2011

Analyst vs analyst

Intelligent flash storage arrays

One analyst’s recent claim that sales of 3D TVs will truly take off during 2011 is far-fetched, a rival market watcher has claimed.

Claudio Aspesi, an researcher at US investment firm Sanford Bernstein, this week forecast: "The beginnings of broad 3D TV adoption in Europe could take place as early as 2011," according to a report by The Independent newspaper.

But Paul Gray, Director of European TV research at market research company DisplaySearch, today laughed off the suggestion that 3D TV will be a mass-market product within two years.

“If you think that we’ll go to 3D in Europe at or before the same time we go to HD, you’re mistaken,” he told Register Hardware.

Telly manufacturers Mitsubishi and LG have already produced 3D-capable sets, while broadcasters, such as Sky, are currently investing time and money in 3D TV content R&D. So what’s holding back the technology's roll-out?

Market watcher Screen Digest has previously said that the percentage of TVs sold worldwide with 3D capability will only exceed ten per cent by 2011 if a “unifying standard” emerges to ensure that 3D works across all display technologies.

Gray agrees. He said that a whole gamut of 3D TV and related standards have yet to be defined. These range from how 3D content will be encoded to how it will be distributed.

Content availability is another limiting factor, Gray said. Sky has already admitted that a lack of suitable content is the main factor preventing it from launching a commercial 3D TV offering.

Gaming will be the “killer content” for 3D, Gray believes, because gamers will be the ones willing to pay the extra for a 3D TV. Gamers will also demand that console manufacturers step up to the plate with the firmware and hardware updates necessary to make, say, a 3D Xbox 360 gaming experience an off-the-shelf reality.

If this happens then Gray also sees no reason why consoles couldn’t be used as a way of getting 3D films into homes.

The final piece of the puzzle is picture quality, Gray said, and this requires content producers and TV manufacturers to work together to ensure that 3D pictures are of the same quality as HD movies and broadcasts. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Hi-torque tank engines: EXTREME car hacking with The Register
Bentley found in a hedge gets WW2 lump insertion
What's MISSING on Amazon Fire Phone... and why it WON'T set the world alight
You fought hard and you saved and earned. But all of it's going to burn...
Trousers down for six of the best affordable Androids
Stylish Googlephones for not-so-deep pockets
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.