Feeds

3D TV will won't go primetime in 2011

Analyst vs analyst

SANS - Survey on application security programs

One analyst’s recent claim that sales of 3D TVs will truly take off during 2011 is far-fetched, a rival market watcher has claimed.

Claudio Aspesi, an researcher at US investment firm Sanford Bernstein, this week forecast: "The beginnings of broad 3D TV adoption in Europe could take place as early as 2011," according to a report by The Independent newspaper.

But Paul Gray, Director of European TV research at market research company DisplaySearch, today laughed off the suggestion that 3D TV will be a mass-market product within two years.

“If you think that we’ll go to 3D in Europe at or before the same time we go to HD, you’re mistaken,” he told Register Hardware.

Telly manufacturers Mitsubishi and LG have already produced 3D-capable sets, while broadcasters, such as Sky, are currently investing time and money in 3D TV content R&D. So what’s holding back the technology's roll-out?

Market watcher Screen Digest has previously said that the percentage of TVs sold worldwide with 3D capability will only exceed ten per cent by 2011 if a “unifying standard” emerges to ensure that 3D works across all display technologies.

Gray agrees. He said that a whole gamut of 3D TV and related standards have yet to be defined. These range from how 3D content will be encoded to how it will be distributed.

Content availability is another limiting factor, Gray said. Sky has already admitted that a lack of suitable content is the main factor preventing it from launching a commercial 3D TV offering.

Gaming will be the “killer content” for 3D, Gray believes, because gamers will be the ones willing to pay the extra for a 3D TV. Gamers will also demand that console manufacturers step up to the plate with the firmware and hardware updates necessary to make, say, a 3D Xbox 360 gaming experience an off-the-shelf reality.

If this happens then Gray also sees no reason why consoles couldn’t be used as a way of getting 3D films into homes.

The final piece of the puzzle is picture quality, Gray said, and this requires content producers and TV manufacturers to work together to ensure that 3D pictures are of the same quality as HD movies and broadcasts. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.