Feeds

Joost gives up the ghoost

Tries business model 3.0

Top three mobile application threats

Joost, the mostly harmless internet TV service created by the founders of Skype and Kazaa, is hoping the third business model is the charm.

The company said Tuesday it will shift focus from ad-supported video to making "white label video platforms" for media companies. While Joost will continue to provide free online television and movies on its website, it hopes to drum up much-needed revenues by licensing its technology to cable and satellite providers as well as broadcasters and video aggregators.

"Media companies around the world are embracing internet-based video portals as a key path to distribute their premium video, but building a world-class video portal is increasingly difficult and expensive," Joost said in a statement. "Joost will focus on this issue and provide the market with a cost-effective, end-to-end solution for media companies to publish video under their own brands."

Under the new plan, Joost is ousting veteran chief executive Mike Volpi in favor of Matt Zelesko. In addition to helming the business, Zelesko will continue his job as Joost's lead engineer, the company said. Prior to Joost, Zelesko was vice president of engineering at Comcast. Meanwhile Volpi will remain chairman of the board.

The company also intends to slice operations down to a "core team" in New York and London. It's unclear exactly how many workers there will lose their job in the reshuffle. "Unfortunately, as part of this change, we will say goodbye to many of our colleagues and friends," wrote Volpi on the company blog.

"This is obviously disappointing and sad - it's never easy saying goodbye to coworkers, especially when people have poured so much of their time, talent, effort and emotion into a company."

Joost was launched by the Skype boys, Niklas Zennstrom and Janus Friis, in 2007 amidst a blaze of publicity over the founders and the supposedly revolutionary P2P technology behind it. But the service never caught on, largely due to a lack of premium content and users not wanting to download a separate client to view online telly.

The website eventually reinvented itself as browser-based video service - but it was too late by then. When Sony Pictures decided against renewing its contact with Joost in April, it was clear the website had become an afterthought to media congloms behind bigger names like YouTube and Hulu. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.