Feeds

Google brings (Ad)Sense to mobiles

Spreading the word into the pocket

The Essential Guide to IT Transformation

Google has announced an open beta of its AdSense for Mobile Applications platform - allowing developers of Android and iPhone applications to embed advertising from Google into their apps and get paid for it.

Google isn't the first to push in-application advertising; AdMob does very nicely on the iPhone platform and various other players will also connect advertisers with app developers. But Google's entry into the market is certainly significant, even if it's only an extended beta at the moment.

Smartphone users, thanks to Apple, are finally coming to understand that their handset isn't limited to what came in the box, but they are still proving unwilling to pay much for applications. Advertising could help fund more interesting apps, though one has to wonder from where those advertising dollars will come.

Google has set up a signing-up page, though for the moment it is only interested in hearing from developers with free apps ready to launch and achieving 100,000 page views a day, which should limit the beta a little. ®

Boost IT visibility and business value

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.