Feeds

Google brings (Ad)Sense to mobiles

Spreading the word into the pocket

High performance access to file storage

Google has announced an open beta of its AdSense for Mobile Applications platform - allowing developers of Android and iPhone applications to embed advertising from Google into their apps and get paid for it.

Google isn't the first to push in-application advertising; AdMob does very nicely on the iPhone platform and various other players will also connect advertisers with app developers. But Google's entry into the market is certainly significant, even if it's only an extended beta at the moment.

Smartphone users, thanks to Apple, are finally coming to understand that their handset isn't limited to what came in the box, but they are still proving unwilling to pay much for applications. Advertising could help fund more interesting apps, though one has to wonder from where those advertising dollars will come.

Google has set up a signing-up page, though for the moment it is only interested in hearing from developers with free apps ready to launch and achieving 100,000 page views a day, which should limit the beta a little. ®

SANS - Survey on application security programs

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.