Feeds

UK retailer apologizes for faux Iran Tweets

Habitat's Mousavi gift card

5 things you didn’t know about cloud backup

If you're among the many who've been searching Twitter for digital howls of revolution over the disputed Iranian presidential election, you may have turned up ads for UK furniture retailer Habitat.

Habitat has apologized for the houseware ads, which were tagged with words like "Iran" and "Mousavi." But it's not taking the blame.

As reported by the BBC and the AP, Habitat released a statement on Wednesday saying it "would like to make a very sincere apology to any users who were offended by last week's activity on Twitter." But the company also said that someone else did it.

"This was absolutely not authorized by Habitat," the statement read. "We were shocked when we discovered that happened and are very sorry for the offense that has been caused.

"This was totally against our communications strategy. We never sought to abuse Twitter, have removed the content, and will ensure this does not happen again."

One Habitat Tweet looked like this: "HabitatUK: #MOUSAVI Join the database for free to win a £1,000 gift card."

Mousavi would be Mir Hossein Mousavi, the Iranian reformist who lost out to incumbent Mahmoud Ahmadinejad in the recent presidential election - an election heavily protested over Twitter and other so-called Web 2.0 services after the Ahmadinejad regime clamped down on other communications.

Habitat also piggybacked ads on familiar terms like "iPhone." The company claimed that Twitter's most popular keywords had been tossed into the ads without its knowledge. "The top ten trending topics were pasted into hashtags without checking with us and apparently without verifying what all of the tags referred to," the company said. But it didn't point to a culprit.

But whether Habitat is to blame or not, its Mousavi Tweets were hardly unique. And you can be sure they did little damage to that Twitter signal-to-noise ratio. Our latest search for "Iran" on the world's most popular Web2.0rhea service turned up this:

Making Money with New Microsoft Bing Search Engine. See Here http://binging.notlong.com Transformers 2 iphone Spain Iran

And this:

Transformers 2 Iran Socialize. Share. Discover. Create. http://bit.ly/16KDYQ

And this:

Need a Lawyer for Dui/Dwi See our for free! http://DuiA.notlong.com Tehran iphone AT&T Iran Mousavi Argentina Confederations Cup Spain

And we could go on. ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.