Feeds

Bing zings, but for how long?

Paid clicks on the up

Beginner's guide to SSL certificates

Microsoft’s Bing bubble apparently hasn’t burst yet - stats released yesterday show the firm’s revamped search engine upped its share of paid clicks by 13 per cent following its launch earlier this month.

Analysis outfit Efficient Frontier spun out the data on Tuesday, but added the numbers didn’t really reveal all that much given that Bing only landed at the start of this month wrapped in a stealthy $100m marketing campaign.

In its first week Microsoft’s share of paid clicks climbed more than eight per cent compared to the week prior to the launch of Bing.

For the second week of Bing’s life on the interwebs Microsoft saw a steady rise of five per cent up on the launch week by pulling in 13 per cent of paid clicks.

Efficient Frontier added Microsoft’s search engine still trails Yahoo! and Google’s share, with Bing remaining a distant third. Its share of the market is below five per cent.

“If Bing's click share gains hold we expect advertisers to allocate additional budget to Microsoft. However, as Danny Sullivan rightly cautions in a recent blog post on Bing, two weeks does not make a trend,” said Efficient Frontier.

“The coming weeks and months will tell a more complete story on the success of Bing.” ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
'People have forgotten just how late the first iPhone arrived ...'
Plus: 'Google's IDEALISM is an injudicious justification for inappropriate biz practices'
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.