Feeds

Bing zings, but for how long?

Paid clicks on the up

Boost IT visibility and business value

Microsoft’s Bing bubble apparently hasn’t burst yet - stats released yesterday show the firm’s revamped search engine upped its share of paid clicks by 13 per cent following its launch earlier this month.

Analysis outfit Efficient Frontier spun out the data on Tuesday, but added the numbers didn’t really reveal all that much given that Bing only landed at the start of this month wrapped in a stealthy $100m marketing campaign.

In its first week Microsoft’s share of paid clicks climbed more than eight per cent compared to the week prior to the launch of Bing.

For the second week of Bing’s life on the interwebs Microsoft saw a steady rise of five per cent up on the launch week by pulling in 13 per cent of paid clicks.

Efficient Frontier added Microsoft’s search engine still trails Yahoo! and Google’s share, with Bing remaining a distant third. Its share of the market is below five per cent.

“If Bing's click share gains hold we expect advertisers to allocate additional budget to Microsoft. However, as Danny Sullivan rightly cautions in a recent blog post on Bing, two weeks does not make a trend,” said Efficient Frontier.

“The coming weeks and months will tell a more complete story on the success of Bing.” ®

Build a business case: developing custom apps

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?