Feeds

AMD preparing Centrino-esque laptop brand... again?

Vision thing

Build a business case: developing custom apps

AMD will launch a new brand, Vision, in a bid to create an alternative to Intel's Centrino... just as Intel starts to downplay its long-running laptop platform brand.

AMD hasn't said anything publicly, but the inevitable industry leaks indicate it's going to establish vanilla, Premium and Ultimate versions of Vision - echoes of Windows 7 there - each of which centres on an AMD CPU and integrated or discrete graphics core, and a third-party Wi-Fi controller.

Wi-Fi controllers are what Intel plans to limit the Centrino brand to as it shifts to a branding strategy that focuses almost entirely on its Core, Pentium, Celeron and Atom processors.

What's been said so far indicates Vision will comprise a Neo X2 processor and Radeon HD 3200 or 4200 integrated graphics. Neo is AMD's CPU for thin'n'light laptops. It's currently available as a single-core part, with a dual-core version having just begin shipping this month.

Vision Premium will use an unnamed AMD CPU - or possibly a choice of parts - and a Radeon HD 4330 discrete GPU. Vision Ultimate ups the spec to a Turion X2 processor and a Radeon HD 4780 graphic chip, it's said.

Ultimately, whether any of this makes any difference will depend not on the technology used but the marketing resources AMD brings to bear to get buyers thinking about Vision. AMD has a history of these kinds of branding initiatives, most of which have failed to come close to matching the brands Intel has created.

Heck, not even Intel's efforts have always been successful. Whatever happened to Viiv, by the way?

AMD simply doesn't have the same resources. Which begs the question: why this obsession with laptop stickers, guys? ®

Build a business case: developing custom apps

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.