Feeds

Mitsubishi slashes iMiEV's price

50 per cent off within six years

High performance access to file storage

Leccy Tech Mitsubishi has announced plans to slash the price of its e-cars by 50 per cent over the next six years.

Although the iMiEV is currently Mitsubishi’s only e-car in production, the firm’s President, Osamu Masuko, has promised that the leccy car’s price will drop from its current cost of ¥4.59m (£29,100/$47,800/&Euro;34,400) to roughly ¥2m (£12,600/£20,800/€15,000) by 2015.

The iMiEV is scheduled to go on sale in the UK later this year, when the five-door leccy EV will cost between £20,000 and £25,000 ($40,000/€30,000). But, thanks to Mitsubishi’s 50 per cent price cut, the car could cost Blighty’s residents a more pocketable £12,000 ($20,000/€14,000) by 2015.

If the iMiEV’s projected 2015 UK price includes the added bonus of the government's £5,000 e-car rebate, the e-car could soon find itself marketed as a genuine mass market proposition - rather than the preserve of wealthy early adopters and corporate customers.

Masuko claimed that the iMiEV savings will be a result of increased economies of scale, as production ramps up towards some 40,000 units per year. ®

High performance access to file storage

More from The Register

next story
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
Solar-powered aircraft unveiled for round-the-world flight
It's going to be a slow and sleepy flight for the pilots
Russian deputy PM: 'We are coming to the Moon FOREVER'
Plans to annex Earth's satellite with permanent base by 2030
LOHAN's Punch and Judy show relaunches Thursday
Weather looking good for second pop at test flights
New FEMTO-MOON sighted BIRTHING from Saturn's RING
Icy 'Peggy' looks to be leaving the outer rings
KILLER SPONGES menacing California coastline
Surfers are safe, crustaceans less so
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Curiosity finds not-very-Australian-shaped rock on Mars
File under 'messianic pastries' and move on, people
Top Secret US payload launched into space successfully
Clandestine NRO spacecraft sets off on its unknown mission
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.