Feeds

Mitsubishi slashes iMiEV's price

50 per cent off within six years

Intelligent flash storage arrays

Leccy Tech Mitsubishi has announced plans to slash the price of its e-cars by 50 per cent over the next six years.

Although the iMiEV is currently Mitsubishi’s only e-car in production, the firm’s President, Osamu Masuko, has promised that the leccy car’s price will drop from its current cost of ¥4.59m (£29,100/$47,800/&Euro;34,400) to roughly ¥2m (£12,600/£20,800/€15,000) by 2015.

The iMiEV is scheduled to go on sale in the UK later this year, when the five-door leccy EV will cost between £20,000 and £25,000 ($40,000/€30,000). But, thanks to Mitsubishi’s 50 per cent price cut, the car could cost Blighty’s residents a more pocketable £12,000 ($20,000/€14,000) by 2015.

If the iMiEV’s projected 2015 UK price includes the added bonus of the government's £5,000 e-car rebate, the e-car could soon find itself marketed as a genuine mass market proposition - rather than the preserve of wealthy early adopters and corporate customers.

Masuko claimed that the iMiEV savings will be a result of increased economies of scale, as production ramps up towards some 40,000 units per year. ®

Remote control for virtualized desktops

More from The Register

next story
Renewable energy 'simply WON'T WORK': Top Google engineers
Windmills, solar, tidal - all a 'false hope', say Stanford PhDs
SEX BEAST SEALS may be egging each other on to ATTACK PENGUINS
Boffin: 'I think the behaviour is increasing in frequency'
HUMAN DNA 'will be FOUND ON MOON' – rockin' boffin Brian Cox
Crowdfund plan to stimulate Blighty's space programme
Post-pub nosh neckfiller: The MIGHTY Scotch egg
Off to the boozer? This delicacy might help mitigate the effects
I'M SO SORRY, sobs Rosetta Brit boffin in 'sexist' sexy shirt storm
'He is just being himself' says proud mum of larger-than-life physicist
NASA launches new climate model at SC14
75 days of supercomputing later ...
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.