Feeds

People just not that into Blu-ray

I'd rather be surfing

Intelligent flash storage arrays

Winning the next-gen DVD format war turns out to be a bit like getting crowned "most popular stench." Blu-Ray may have overwhelmed the competition, but that doesn't mean folks plan to invite it into their home.

Although nearly half of Americans now own a high definition television, the overwhelming majority show little interest in owning a Blu-Ray player, according to Harris Interactive survey released Friday.

Out of 2,401 US adults polled online in April, about 93 per cent said they are unlikely to buy a Blu-ray player within the next year. That's up from 91 per cent who said they were unlikely to buy Blu-Ray within a year back in 2008. (Taking into account that people who purchased a player last year no longer have a reason to buy a second one, we'd call that figure a draw).

The Blu-Ray response is still wildly out of whack with Harris' count of US HD television adoption. The pollster says 47 per cent of American consumers report having a high definition television, up from 35 per cent last year.

So why the increased apathy for the high-def DVD format despite more folks owning high-def television? According to Harris senior consultant Milton Ellis, folks would rather forsake the disc format altogether in favor of alternative media.

"Consumers today can easily watch high definition TV channels or use the internet or video-on demand to access high definition movies," Ellis said. "In the near future, access to high definition movies may be a download or streaming delivery of one's favorite movies to a home media server that eliminates the need for a Blu-ray player or Blu-Ray disc."

Oddly enough, although HD DVD is technically a dead format, it's apparently doing better than Blu-ray amongst those polled. About 11 per cent said they owned a HD DVD player, while 7 per cent said they own a Blu-ray player. (Both amounts are almost definitely inflated from the average US population due to Harris conducting the survey through an online poll). About 3 per cent get their HD DVD through the external drive for the Xbox 360, while 9 per cent do Blu-Ray by way of the Playstation 3.

Ownership of both high definition players is still up from 2008 — just not by much. Blue ray ownership was at about 6 per cent in 2008, while HD DVD was at about 4 per cent last year.

The format doesn't seem to be winning over its current owners either, according to the survey.

When Blu-ray player or PS3 owners were asked if they plan on switching their disc library completely, only about 25 per cent answered yes. And only around one third said they now make most of their movie purchases on the Blu-ray format. Meanwhile, about two in five said they're waiting for Blu-ray disc prices to go down.

A further breakdown of the Blu-ray survey is available here (as a PDF). ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.