Feeds

Dutch company augments mobile reality

Like life, only with more fluorescent writing in the sky

The essential guide to IT transformation

Dutch developer SPRXMobile has created a browser that overlays local information on the camera view, augmenting reality with superimposed information provided by business partners, who pay for the privilege.

Android handsets feature a digital compass, which can be used along with GPS to enhance the real world with additional information sourced from cyberspace. Layar (as SPRXMobile titles their browser) isn't the first to do this - Mobilixy's Wikitude has been doing much the same thing for some months - but the company has signed deals with local information providers in the Netherlands to advise on houses for sale and rent, local hot spots and jobs.

We can't remember the last time we searched for a job by selecting the street in which we wanted to work, but looking for somewhere to live makes a lot of sense and SPRXMobile is keen to emphasis that it can plug in additional information providers as they sign up.

Right now the company only has deals in the Netherlands, but is obviously hoping to spread the idea, as well as supporting more platforms. More observant readers will have noticed that the new iPhone 3GS (to be launched Friday) also features a compass and GPS, and SPRXMobile will be porting their application to Apple's platform as soon as they get the chance - Android still being rather a niche proposition.

Ever since we swatted virtual mosquitoes (on the ill-fated SX1) we've been big fans of augmenting reality, just waiting for the version that can show us the quality of beer available before entering the pub - a true application for billions of dollars of space hardware, and the very latest in mobile technology. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.