Feeds

MySpace cuts 30% of staff

Back-to-basics the hard way

High performance access to file storage

MySpace is cutting nearly 30 per cent of its staff in a back-to-basics effort that puts its numbers more in line with social networking leader Facebook.

The News Corp.-owned social site said layoffs will affect its entire US operations, lowering the total number of staffers to about 1,000 in the country.

MySpace claims the cuts are part of its master plan to become a "more innovative, efficient, and entrepreneurial business." The company's News Corp. overlords recently tossed out its co-founder and chief executive Chris DeWolfe in favor of former Facebook executive Owen Van Natta to helm the transformation.

"Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company," said Van Natta in a statement. "I understand that these changes are painful for many. They are also necessary for the long-term health and culture of MySpace. Our intent is to return to an environment of innovation that is centered on our user and our product."

News Corp.'s new digital chief, Jonathan Miller, added that the site "grew too big considering the realities of today's marketplace."

Said realities involve MySpace continuing to lose ground against Facebook, it's more popular social networking rival. According to web traffic-watcher comScore, Facebook surpassed MySpace globally in 2008 and last month eked ahead of MySpace's US numbers for the first time ever.

The Palo Alto, California-based Facebook has about 850 employees.

Obviously, MySpace has a lot of work in store to regain cred in the fickle world of Web 2.0. The crowd follows whoever is the flavor-of-the-day, and once the stench of uncoolness sets in, your name is effectively Mud. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.