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Shoppers demand 'try before you buy' phone stores

Plastic dummies not sufficient, survey finds

Internet Security Threat Report 2014

Most consumers think the ability to play with a working handset in-store would help them decide which model to buy, a YouGov survey has discovered.

The organisation questioned almost 10,000 people who were actively shopping for a mobile phone earlier this year and found that 91 per cent thought a ‘try before you buy’ policy would have aided their decision making.

Yet only 44 per cent of respondents said they had been into a store where it was possible to handle a working model.

Britain's High Streets account for 34 per cent of all mobile phone sales in the UK, YouGov said, but online sales – which account for 53 per cent of sales - phone sales didn’t escape consumer criticism either.

For example, more than one third of shoppers said they didn’t buy a handset online because of “staff deficiencies” on telephone sales lines, and websites with poor layouts or navigability. ®

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