Feeds

Mobile internet? It ain't just for the iPhone

'Dumb' handsets involved in half of sessions

The Power of One Infographic

Statistics released by mobile software company Novarra show that it's not just owners of status-symbol handsets who are surfing the internet these days, with around half the mobile sessions coming from "dumb" handsets.

The figures only cover networks that have deployed Novarra's software, which pre-loads content and optimises it for the receiving device, as well as logging customers' internet usage. Novarra reckons the product opens up the internet to dumb handsets, and presents the figures to prove it, though the company prefers to talk about "Multitasking Parents" and "Mobile Millennials" rather than raw statistics.

When it comes to data the company tells us that mobile users are typically diverse: the top 500 sites visited account for less than thirty per cent of sessions, so everyone is going their own way. Sessions are split between those lasting less than five minutes (40 per cent), and those longer than 15 minutes (also 40 per cent), indicating a clear division between those looking for specific data and those stuck in a meeting.

There are also a couple of interesting snippets about regional differences - such as the fact that Indian users do a lot of banking on their phones, while US users almost never do. But the most interesting stuff is about Novarra itself and the data it is capturing on mobile surfers in a way that would probably see fixed ISPs nailed to the wall.

"Two thirds of US mobile phone users and one quarter of all users globally have access to some form of mobile internet service via the Novarra platform today - perhaps without even realizing Novarra is behind their mobile internet experience."

Practices such as slipping adverts between pages, inserting ISPs' banners, and collecting browsing behaviour all received short shift on the fixed internet, but seem to be acceptable in the mobile world where expectations are lower and users more obliging. ®

The Power of One Infographic

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.