Feeds

iPhone owners are superior beings, says survey

Younger, wealthier, better educated...

Top 5 reasons to deploy VMware with Tegile

iPhone users are often accused of acting as if they believe they're a cut above the common rabble. Well, they are.

At least according to a survey by Forrester Research of over 32,000 working Americans, brought to our attention by AppleInsider.

According to Forrester's research, iPhone users are wealthier and better-educated than owners of other smartphones - and far above owners of mere dumbphones.

Forrester Research iPhone-owner demographics

iPhone users are also younger than smartphoners - they own the Gen Y demographic (late teens to late 20s) while smartphoners dominate in Gen X (late 20s and 30s). Whether iPhone users are also better-looking, wittier, and have a more refined appreciation of aged Capra Valtellina goat cheese, the report didn't say.

Being iPhone users, they also pay more for their service than others - and average of $87 (£53) per month, compared with a smartphoner's $76 (£46). What's more, their employers are marginally less likely to help pay for the phone: 24 per cent versus the smartphone-supplying boss' 28 per cent. However, with 67 per cent of iPhone owners making over $70K per year, they can afford it.

iPhone owners avidly use their phones for more than mere voice communications, as well. Forget the clichéd tweener or teener madly texting on their dumbphones. Your average iPhone owner is over twice as likely to be a weekly texter than a user of an uneducated phone.

Forrester Research iPhone-owner demographics

The iPhone's lead is equally striking in email and internet access - an iPhoner is nearly twice as likely to access the web than, say, a BlackBerrian, Palmer, or Windows Mobilian. Interestingly, iPhone owners are also more likely to leave their laptops at work - apparently they're satisfied with email access from their phones.

Now, whether the newly released Palm Pre or the rise of the Androids change the iPhone's internet-access dominance is as yet unknown. Which brings up another interesting fact: According to AppleInsider, the first phase of Forrester's survey was conducted a year and a half ago, when the iPhone was the new - and prohibitively pricey - kid on the block, a fact that almost surely skewed its stats.

To compensate for the changing demographics of all types of mobile phone users, Forrester plans to update its stats later this year. But if you don't want to wait for the new data to be munged in with the current info, you can pick up a copy of the report for $749.

That may seem a bit pricey, but if you're a high-achieving iPhone owner, it's pocket change. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
Disturbance in the force lets phones detect gestures with Wi-Fi
These are the movement detection devices you're looking for
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?