Feeds

Dell tweets $3m in revenues

Money to be made after all

Intelligent flash storage arrays

Twitter itself can't be bothered to come up with a business plan, but Dell at least seems to be making out gangbusters on the micro-blogging service.

The PC vendor said Friday it's generated more than $2m in revenue directly through promotions on its @DellOutlet Twitter feed. An additional $1m was earned via the web 2.0 naval-gazing technology from folks starting at Dell on Twitter and following links to purchase a system elsewhere on Dell.com.

About $1m of Dell's direct sales were in the past six months alone, Redrock said.

Dell's outlet arm, which punts returned or refurbished computers at a discount, began posting on Twitter back in 2007 according to Stephanie Nelson, the company's tweeter-in-chief. Nelson says her secret to success was regular posting and doing more Twitter-exclusive offers, which helped expand their follower base.

"Dell Outlet sells refurbished Dell products at great prices, but inventories fluctuate, making it difficult to know when products are available or on sale," Nelson wrote. "Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price."

Let's be realistic: $3m in two years is a minuscule amount for a company that generated revenue to the tune of $13.4bn last quarter alone. But it does show there's profit to be had on Twitter if you look really hard - at least, so long as you're not the one stuck operating the service. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.