Feeds

Dell tweets $3m in revenues

Money to be made after all

Top 5 reasons to deploy VMware with Tegile

Twitter itself can't be bothered to come up with a business plan, but Dell at least seems to be making out gangbusters on the micro-blogging service.

The PC vendor said Friday it's generated more than $2m in revenue directly through promotions on its @DellOutlet Twitter feed. An additional $1m was earned via the web 2.0 naval-gazing technology from folks starting at Dell on Twitter and following links to purchase a system elsewhere on Dell.com.

About $1m of Dell's direct sales were in the past six months alone, Redrock said.

Dell's outlet arm, which punts returned or refurbished computers at a discount, began posting on Twitter back in 2007 according to Stephanie Nelson, the company's tweeter-in-chief. Nelson says her secret to success was regular posting and doing more Twitter-exclusive offers, which helped expand their follower base.

"Dell Outlet sells refurbished Dell products at great prices, but inventories fluctuate, making it difficult to know when products are available or on sale," Nelson wrote. "Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price."

Let's be realistic: $3m in two years is a minuscule amount for a company that generated revenue to the tune of $13.4bn last quarter alone. But it does show there's profit to be had on Twitter if you look really hard - at least, so long as you're not the one stuck operating the service. ®

Beginner's guide to SSL certificates

More from The Register

next story
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.