Feeds

Dell tweets $3m in revenues

Money to be made after all

3 Big data security analytics techniques

Twitter itself can't be bothered to come up with a business plan, but Dell at least seems to be making out gangbusters on the micro-blogging service.

The PC vendor said Friday it's generated more than $2m in revenue directly through promotions on its @DellOutlet Twitter feed. An additional $1m was earned via the web 2.0 naval-gazing technology from folks starting at Dell on Twitter and following links to purchase a system elsewhere on Dell.com.

About $1m of Dell's direct sales were in the past six months alone, Redrock said.

Dell's outlet arm, which punts returned or refurbished computers at a discount, began posting on Twitter back in 2007 according to Stephanie Nelson, the company's tweeter-in-chief. Nelson says her secret to success was regular posting and doing more Twitter-exclusive offers, which helped expand their follower base.

"Dell Outlet sells refurbished Dell products at great prices, but inventories fluctuate, making it difficult to know when products are available or on sale," Nelson wrote. "Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price."

Let's be realistic: $3m in two years is a minuscule amount for a company that generated revenue to the tune of $13.4bn last quarter alone. But it does show there's profit to be had on Twitter if you look really hard - at least, so long as you're not the one stuck operating the service. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.