Feeds

Palm to out-iPod Apple with CEO pick

RIM shot

Providing a secure and efficient Helpdesk

The individual credited with building the iPod is poised to square off against he who birthed the player, Steve Jobs - or at least his company, Apple.

Palm has named Apple's former iPod division chief Jon Rubinstein as its chairman and chief executive officer, less than two years after he joined fresh from Apple as executive chairman.

Rubinstein will take over from current CEO Ed Colligan, who's stepping down after 16 years with the handset provider. Rubinstein will take charge on June 12, Palm said Wednesday.

The change comes just days after Sprint Nextel - the US's third largest carrier - began shipping the touch-enabled Palm Pre and claimed it had already sold out. The Pre's development was overseen by Rubinstein.

The Pre is priced $199 with a two-year contract and mail-in rebate, features calendar, contact and messaging capabilities, and synchs with Apple's iTunes music store.

Rubinstein joined Palm in October 2007 as Elevation Partners took a meaty 25 per cent stake in the handset provider, worth $325m. Increasingly, it's looking like Elevation took charge with the long-term plan of not just turning Palm around but making it the next Apple for devices in the battle for market share against Research In Motion.

Also joining Rubinstein were Elevation managing director and co-founders Fred Anderson and Roger McNamee, who took board seats. Anderson is a former Apple chief financial officer.

Rubinstein left Apple in 2006, almost ten years after he joined as senior vice president for hardware engineering, during which time he'd overhauled Apple's engineering operations, product roadmaps and manufacturing processes.

Along with the iPod, Rubinstein is credited with delivering the then groundbreaking iMac in 1998 that signaled Apple's return from the computing wilderness.

He landed at Apple after he'd been brought in to run hardware engineering at Apple founder and CEO Steve Jobs' failed NeXT computing start up in the early 1990s.

The question for Palm and Rubenstein now is whether he will continue his involvement in technology and manufacturing whilst occupying a role that's more business focused and requires a greater involvement in all of the company's activities - not just one aspect. That aspect, manufacturing and development, has been the hallmark of Rubinstein’s career to-date. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.