Feeds

iPhone stuffed with crashing hard drive

Simulated disaster

Build a business case: developing custom apps

The data-recovery virtuosi at DriveSavers have come up with an iPhone app that IT admins can use to explain to an unfortunate client exactly how and why their hard drive went south, taking all of that irreplaceable financial data with it.

And, of course, seeing as how DriveSavers is in the business of data recovery and not education, their app also explains how the Novato, California company can retrieve lost data.

The just-released DriveSaver (iTunes links) isn't the first iPhone app produced by a company to juice their cash flow. In addition to obvious candidates such as eBay and its subsidiary PayPal, retailers such as Best Buy and Target will keep you up-to-date on special deals and help you find appropriate gift items, and megacorps such as Coca-Cola and WalMart have apps that mix brand reinforcement with attempts at entertainment.

DriveSavers iPhone app

It's geeky, loud, and chock full of schadenfreude

DriveSavers' app, however, goes those folks one better, mixing edification with entertainment. Its "Hard Drive Disk-aster Simulator" includes an animated - though quite basic - tutorial on how hard drives work. More entertaining - and more useful for the aforementioned IT admin - is its Crash a Hard Drive section, where you can watch and listen to six different types of animated hard drive failures, from the simple to the catastrophic.

There's also a tutorial on protection strategies and a tour of the DriveSavers ISO-5 clean room, including images of some truly pathetic-looking dead drives.

Sure, it's all self-serving, but watching a fatal head crash and examining photos of cataclysmically cratered platters is strangely satisfying.

And, yes, of course it's free. It is advertising, after all. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.