Feeds

People without broadband in 'I don't want broadband' shock

Bleeding edge obvious research

Build a business case: developing custom apps

Hats off to Ofcom, which today reveals the main reasons why 30 per cent of the country aren't connected to the internet at home - they either don't want it or can't afford it.

The amazing finding is part of the communications regulator's research ahead of the government's final Digital Britain report, due later this month. One of the main policy objectives of the report will be to increase broadband penetration.

But according to Ofcom, many those who don't have internet access at home just aren't interested.

Some 43 per cent of those not connected at home said they would refuse to go online even if given a free computer and broadband. These "tend" to be retired people, Ofcom said*.

Financial concerns are meanwhile keeping about one third of those without internet at home offline. Ofcom's ideas to bridge the income divide such as subsidised laptops and broadband mostly appealed to younger people with families.

But in summary, most people who choose not to buy a service or product do so because they either don't want it or can't afford it. Got that? ®

*Good for them. They're really, really not missing much.

Bootnote

There may, of course, be some people who are not online who have important things to say about the fact. The BBC have helpfully provided for that important section of the population, in a way that will fit perfectly with their charter, or something.

Boost IT visibility and business value

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.