Feeds

People without broadband in 'I don't want broadband' shock

Bleeding edge obvious research

Combat fraud and increase customer satisfaction

Hats off to Ofcom, which today reveals the main reasons why 30 per cent of the country aren't connected to the internet at home - they either don't want it or can't afford it.

The amazing finding is part of the communications regulator's research ahead of the government's final Digital Britain report, due later this month. One of the main policy objectives of the report will be to increase broadband penetration.

But according to Ofcom, many those who don't have internet access at home just aren't interested.

Some 43 per cent of those not connected at home said they would refuse to go online even if given a free computer and broadband. These "tend" to be retired people, Ofcom said*.

Financial concerns are meanwhile keeping about one third of those without internet at home offline. Ofcom's ideas to bridge the income divide such as subsidised laptops and broadband mostly appealed to younger people with families.

But in summary, most people who choose not to buy a service or product do so because they either don't want it or can't afford it. Got that? ®

*Good for them. They're really, really not missing much.

Bootnote

There may, of course, be some people who are not online who have important things to say about the fact. The BBC have helpfully provided for that important section of the population, in a way that will fit perfectly with their charter, or something.

High performance access to file storage

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.