Feeds

Windows 7 boss predicts 'modest' initial shipments

But will the price be right?

Seven Steps to Software Security

A Microsoft wonk has admitted that PC vendors are unlikely to see a huge rise in shipments when Windows 7 hits the shelves on 22 October.

Bill Veghte, who is Redmond's senior veep of the company's Windows biz, made the comment at the UBS Global Technology and Services conference yesterday.

He said it was quite normal when Microsoft launches a new operating system for customer demand to start out as a slow burner.

“In the short run, these [Windows] product releases impact PC growth rates very, very modestly,” said Veghte, according to ZDNet.

He once again declined to comment on pricing, however. Many have speculated in recent weeks about how much the OS will cost once released.

Last Friday, a leaked memo revealed that Best Buy would begin pre-selling Windows 7 on 26 June in the US.

But for now - despite the various leaks and gossip spinning around the interwebs - Redmond is remaining tight-lipped. It's understood that a price list might be published as soon as next week.

Veghte also told attendees at the conference that Microsoft planned to offer three different flavours of Windows 7 to the retail market.

It will label Windows 7 Starter edition as the "good" SKU, Windows 7 Home Premium will be dubbed the "better," and Windows 7 Professional comes in as the "best."

However, as we previously reported, Microsoft has no plans to slap Vista Capable-style stickers on Vista-based computers, after being bitten on the bum with its previous campaign. ®

Mobile application security vulnerability report

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.