Feeds

AMD to take on Intel's Atom... but not netbooks

A nose by any other name

5 things you didn’t know about cloud backup

Is AMD developing a netbook processor to rival Intel's Atom, or isn't it? Despite what AMD says about the part's target market, it is.

Not that AMD is denying that it's working on a would-be Atom smasher. Company CEO Dirk Meyer was reported today as saying the part will sample sometime next year. AMD will sell it for less than Intel charges for Atom, and the part will deliver more functionality too, he claimed, which is what AMD not unreasonably says about all its processor.

So it's a netbook chip, right? Not according to AMD. Meyer once again said that the term 'netbook' will disappear, as netbooks become more functional and the gap between small machines and their larger brethren is sealed for ever, if it hasn't already now that netbooks are creeping up in price and gaining 12in displays.

All this is just semantics. Whether a small machine with a screen that measures 10in or less is called a netbook or a notebook, its compact size means it needs a small battery and, in turn, more energy efficient components than a regular laptop requires, in order to deliver a decent battery life.

That means a different CPU than the one in a more mainstream machine, and that means two market segments - mainstream and mini - not one. So why not call the latter netbooks?

Because that would confirm Intel's logic in devising a new market segment with a new name, and that's something AMD doesn't want to do. ®

The essential guide to IT transformation

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.