Feeds

AMD to take on Intel's Atom... but not netbooks

A nose by any other name

Internet Security Threat Report 2014

Is AMD developing a netbook processor to rival Intel's Atom, or isn't it? Despite what AMD says about the part's target market, it is.

Not that AMD is denying that it's working on a would-be Atom smasher. Company CEO Dirk Meyer was reported today as saying the part will sample sometime next year. AMD will sell it for less than Intel charges for Atom, and the part will deliver more functionality too, he claimed, which is what AMD not unreasonably says about all its processor.

So it's a netbook chip, right? Not according to AMD. Meyer once again said that the term 'netbook' will disappear, as netbooks become more functional and the gap between small machines and their larger brethren is sealed for ever, if it hasn't already now that netbooks are creeping up in price and gaining 12in displays.

All this is just semantics. Whether a small machine with a screen that measures 10in or less is called a netbook or a notebook, its compact size means it needs a small battery and, in turn, more energy efficient components than a regular laptop requires, in order to deliver a decent battery life.

That means a different CPU than the one in a more mainstream machine, and that means two market segments - mainstream and mini - not one. So why not call the latter netbooks?

Because that would confirm Intel's logic in devising a new market segment with a new name, and that's something AMD doesn't want to do. ®

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.