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Sony hooks up with Vevo

Totally devoted to YouTube, dude

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Sony has plugged itself into the Universal/YouTube-owned music video website Vevo, ahead of its launch later this year.

The company confirmed it had joined the online music biz venture yesterday. Financial terms of the deal were kept secret.

As a result, the world’s two biggest record firms will hand over video content from artists on their roster - including U2, Mariah Carey, Eminem and Beyonce - to feature on Vevo.

However, Sony Music Entertainment and Universal Music Group make up only half of the so-called Big Four record labels. EMI and Warner Music are yet to sign on the dotted line.

Vevo’s back-end and technology will be propped up by YouTube and is expected to carry music videos and other MTV-like content that will push the work of the labels’ artists.

Universal said in a statement that it was looking for outside investors to pony up some cash for Vevo, which is expected to debut later this year. ®

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