Feeds

Hulu headed for subscription service scheme?

News Corp says ad model 'doesn't work'

Top three mobile application threats

Hulu's days as a completely free internet TV outfit may be numbered if News Corp.'s new digital chief gets his way.

The service is currently only available in America, although a UK version may arrive as early as September. But will it remain an entirely ad-sponsored font of television and movies when it crosses the Atlantic?

News Corp.'s Jonathan Miller was venturing to a variety of venues this week, expressing his general distaste for gratis internet content. Speaking Tuesday at an Internet Week event sponsored by the Hollywood Reporter, Miller said he'd like to see at least some Hulu content restricted to subscribers.

When asked about future business models for the service, Miller called the website an "environment for premium content."

"I don't see why over time that shouldn't happen," Daily Finance quoted him saying. "I don't think it's on the agenda for Monday [but] it seems to me that over time that could be a logical thing."

Later, over at the seventh All Things Digital conference in Carlsbad, California, Miller was lecturing on how ad-supported content "doesn't work," suggesting web companies start weening users off the free content they've grown accustom to with micropayments.

Miller the web service biller is probably better known as AOL's former chief executive officer. Perhaps you'll recall he's the man who in 2006, made the decision to toss away AOL's failing ISP subscription service and make it a free, ad-supported content provider? OK, so the change didn't exactly save the biz, but it kept the corpse from decaying completely.

In March 2009, the Miller joined News Corp to "oversee the broad strategic digital initiatives," of the American media conglomerate – when he was suddenly stricken by a case of convenient amnesia. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.