Feeds

Google eyeballs planted on 92% of top websites

'The most dominant player in the tracking market'

Security for virtualized datacentres

A new privacy study says that Google-controlled web bugs are tracking users on 92 of the net's top 100 sites and about 88 per cent of almost 400,000 other domains.

Using a Firefox browser plug-in called Ghostery, three graduate students in the School of Information at the University of California, Berkeley recently examined the use of cookies, beacons, and other trackers on 393,829 distinct domains across the web, and Google trackers appeared on 348,059 of them.

Google Analytics was used by over 71 per cent of the domains, Google AdSense by over 35 per cent, and Google DoubleClick by over 26 per cent.

The study was conducted in March of this year. And preliminary numbers from April indicate that Google trackers appeared on roughly 80 per cent of 766,000 distinct domains on the net. The researchers call Google "the most dominant player in the tracking market."

Cookies for Microsoft's Atlas service, Redmond's DoubleClick competitor, appeared on 60 per cent of the top 100 websites (compared to DoubleClick's 70 per cent). But it turned up on less than 3 per cent of the nearly 400,000 total domains examined. Omniture and Quantcast cookies appeared on 57 per cent of the top 100 and less than 6 per cent of the 400,000.

The study does not imply that Google is combining data across its various tracking services. "We are not claiming that Google aggregates information from each of these trackers into a central database, though it does possess the capability to do so," the researchers write in their study, available here.

Speaking with the New York Times, Google took issue with that last bit. The company said that Analytics cookies are different for each site using the service, so it can't track users across multiple sites. And The Times has a Google managing counsel saying that contracts with customers don't allow the company to aggregate data from services like DoubleClick and AdSense.

Google did not respond to our requests for comment. But the DoubleClick-AdSense situation is at best a gray area. The two ad services are now using what would seem to be identical cookies, and to date, despite repeated questions, Google has not given us a direct answer on whether users are being tracked across both services.

If it's not tracking across both services, it would indeed be trivial for it to do so.

According to the Berkley study, only 36 of the top 50 websites acknowledged the use of third-party web bugs in their privacy policies, and all 36 stated that their policies did not cover third-party tracking. Meanwhile, some sites couldn't get their story straight.

"Within the same privacy policy, we often found that a site would say 'We don't share your information with third-parties' but then elsewhere in policy they'd say 'We do permit third-party tracking via web bugs,'" Brian Carver, the professor who oversaw the study, tells The Reg. "To the average web user that's a contradiction."

What's more, the study says, 46 of the top 50 websites share data with their affiliates. And despite inquires sent to each site, it wasn't clear how many affiliates each site has. "Most stated that they do not disclose corporate information. Some companies did offer a little information... Based on our experience, it appears that users have no practical way of knowing with whom their data will be shared."

MySpace, the study points out, is owned by News Corp., which has over 1,500 subsidiaries. Bank of America has 2,300.

"The law on affiliate sharing generally is more permissive. Incentives for security and fair treatment of data are assumed to exist among affiliates," the study continues. "However, given the large size of affiliate networks, the fact that many affiliates are essentially unrelated entities with different business models in entirely different fields, and the practical challenge of identifying their size and scope, the more liberal treatment of affiliate sharing should be reexamined." ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.