Feeds

Microsoft, Asus launch anti-Linuxbook campaign

'It's Better with Windows'

Intelligent flash storage arrays

Microsoft and Asus have teamed up to present a new advertising smarm-storm intended to extol the virtues of Windows on netbooks - and smear Linux.

The joint effort's spawn is a website entitled "It's Better with Windows." It's a simple site with a simple message: Windows can prevent poor, unsuspecting non-techies from "dealing with an unfamiliar environment or major compatibility issues."

And, yes, that's their emphasis, not ours.

The Asus-hosted site features a teeth-grindingly vapid video showcasing happy multiculties as they enrich their lives by using Asus Eee PCs running Windows, complete with a soundtrack of some of the most jejune tunes you may ever have the misfortune to endure.

Watch it if you dare.

Netbooks were once a happy hunting ground for Linux, but Microsoft has steadily gained ground on the open sorcery of that freely available OS - so much so that an NPD report last month stated that the Windows installation rate on netbooks has grown from 10 per cent in the first half of 2008 to 96 per cent in February 2009.

And now it appears that 96 per cent isn't enough for Microsoft. They want it all.

Why? Well, as the site proudly proclaims, Windows is trusted, familiar, and compatible. And, by implication, Linux isn't.

Those nice folks in Redmond and their co-conspirators at Asus are just trying to help. ®

Intelligent flash storage arrays

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.