Feeds

Microsoft, Asus launch anti-Linuxbook campaign

'It's Better with Windows'

Build a business case: developing custom apps

Microsoft and Asus have teamed up to present a new advertising smarm-storm intended to extol the virtues of Windows on netbooks - and smear Linux.

The joint effort's spawn is a website entitled "It's Better with Windows." It's a simple site with a simple message: Windows can prevent poor, unsuspecting non-techies from "dealing with an unfamiliar environment or major compatibility issues."

And, yes, that's their emphasis, not ours.

The Asus-hosted site features a teeth-grindingly vapid video showcasing happy multiculties as they enrich their lives by using Asus Eee PCs running Windows, complete with a soundtrack of some of the most jejune tunes you may ever have the misfortune to endure.

Watch it if you dare.

Netbooks were once a happy hunting ground for Linux, but Microsoft has steadily gained ground on the open sorcery of that freely available OS - so much so that an NPD report last month stated that the Windows installation rate on netbooks has grown from 10 per cent in the first half of 2008 to 96 per cent in February 2009.

And now it appears that 96 per cent isn't enough for Microsoft. They want it all.

Why? Well, as the site proudly proclaims, Windows is trusted, familiar, and compatible. And, by implication, Linux isn't.

Those nice folks in Redmond and their co-conspirators at Asus are just trying to help. ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.