Feeds

Microsoft, Asus launch anti-Linuxbook campaign

'It's Better with Windows'

The essential guide to IT transformation

Microsoft and Asus have teamed up to present a new advertising smarm-storm intended to extol the virtues of Windows on netbooks - and smear Linux.

The joint effort's spawn is a website entitled "It's Better with Windows." It's a simple site with a simple message: Windows can prevent poor, unsuspecting non-techies from "dealing with an unfamiliar environment or major compatibility issues."

And, yes, that's their emphasis, not ours.

The Asus-hosted site features a teeth-grindingly vapid video showcasing happy multiculties as they enrich their lives by using Asus Eee PCs running Windows, complete with a soundtrack of some of the most jejune tunes you may ever have the misfortune to endure.

Watch it if you dare.

Netbooks were once a happy hunting ground for Linux, but Microsoft has steadily gained ground on the open sorcery of that freely available OS - so much so that an NPD report last month stated that the Windows installation rate on netbooks has grown from 10 per cent in the first half of 2008 to 96 per cent in February 2009.

And now it appears that 96 per cent isn't enough for Microsoft. They want it all.

Why? Well, as the site proudly proclaims, Windows is trusted, familiar, and compatible. And, by implication, Linux isn't.

Those nice folks in Redmond and their co-conspirators at Asus are just trying to help. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.