Feeds

Intel plays down netbook 'cannibalisation'

There, there

The Power of One Brief: Top reasons to choose HP BladeSystem

An Intel exec claimed today that the dive in computer sales many have blamed on cheap-as-chips netbooks was currently at about 20 per cent, "less than speculation".

Chipzilla's EMEA sales boss Christian Morales told Reuters netbook sales accounted for 16 per cent of all notebooks flogged worldwide.

He added that the figure was a little higher in western Europe. In Blighty and Italy netbook sales may be as much as 25 per cent of notebook sales.

"We have seen some cannibalisation of Celeron by Atom," Morales said, referring to Intel's processors for lower-priced notebooks.

Intel pulls in higher profit margins for Atom than its older Celeron chips, he said.

"From an inventory standpoint, we think it is really optimised for current levels of business," Morales said. "Supply-chain confidence is much higher."

Take-up of new notebooks loaded with Intel processors had been sluggish in eastern Europe and Turkey, according to the firm's EMEA salesman.

Morales said Intel was keen to flog budget netbooks in Africa, but added the cost of web access needed to be lowered first.

"This is where we are working very actively with governments," he said. ®

Application security programs and practises

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.